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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing Strategy of the New Product / Services Launch
 Fojtíková, Klára ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The master thesis looks into the proposal of marketing strategy of the LOBEY Laboratories company. Thesis is divided into three parts. In the first theoretical part the author defines basic concepts associated with marketing. Following analytical part contains characteristics of the selected company. Moreover, it includes the evaluation of its internal and external environment using chosen methods. The last proposal part focuses on concrete proposals of marketing strategy of Lobey Laboratories.
Detailed record
Marketing Strategy Proposal
 Hlavica, Tomáš ; Kasanová, Irena (referee) ; Chalupský, Vladimír (advisor)
The analysis of the selected company is accomplished based on theoretical analysis in this diploma thesis. It is a medium-sized company offering services in the field of HVAC, refrigeration, air conditioning systems and extinguishing systems. The company has not accomplished analyses and strategic planning so far. Visions and targets of the company is particularized based on analysis of company. Concept of marketing strategy come from these visions and targets. This thesis should be the fundament for implementation of this strategic planning.
Detailed record
Marketing Strategy Proposal
 Hlavica, Tomáš ; Kasanová, Irena (referee) ; Chalupský, Vladimír (advisor)
The analysis of the selected company is accomplished based on theoretical analysis in this diploma thesis. It is a medium-sized company offering services in the field of HVAC, refrigeration, air conditioning systems and extinguishing systems. The company has not accomplished analyses and strategic planning so far. Visions and targets of the company is particularized based on analysis of company. Concept of marketing strategy come from these visions and targets. This thesis should be the fundament for implementation of this strategic planning.
Detailed record

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