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Communication Plan for Product and its Economical Evaluation
Trávníčková, Lenka ; Uhrová, Pavlína (referee) ; Kaňovská, Lucie (advisor)
The main target of this thesis is to create my own design of extension of communication mix for company Vypito, a.s. There is the theoretic section, which explains the basic terms related to this topic. The next analytic part is to familiar you with the environment of the company and also with its new product Frugo. This will include a part of its economical evaluation. Finally, I will propose the new extension of communication mix to company Vypito, based on the results of my own analytical elaboration, to raise awareness and extend its clientele.
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Marketing Communication Mix
Norek, Milan ; Heřman, Pavel (referee) ; Kaňovská, Lucie (advisor)
Bachelor thesis is concerned with analysis of the current marketing situation of the company and the proposals in the area of comunication mix. The first part consists of basic terms and marketing theory. Analytical part focuses on introduction of the company and analysis of the current state. Solutions are proposed and evaluated in the last part.
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Theatre marketing
Hajtol, Tomáš ; Štědroň, Bohumír (advisor) ; Černá, Jitka (referee)
The thesis deals with problems of the marketing strategy in the theater sector. The main aim is to analyze, how theatres, which are very specific segment, access to the marketing and mainly to the communication mix. I deal with this issue in the theoretical part. In the practical part I analyze the concrete theater Comica Economica, which acts as an amateur student theater at the University of Economics. In this section I analyze the marketing and especially communication mix, of the theater. In consideration of this analysis of marketing mix, the questionnaire and SWOT analysis I formulate concrete actions to help this theater to come into the limelight.
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