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Entrepreneurial Project
Vágó, Gábor ; MBA, Tomáš Palacka, (referee) ; Rompotl, Jaroslav (advisor)
The topic of my dissertation work is The Competition Analysis of company Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.
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Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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Marketing Utilization in Management of a Sport Club
Chovanec, Marek ; Cienciala,, Jiří (referee) ; Chalupský, Vladimír (advisor)
The main objective of this master‘s thesis is marketing strategy suggestion in a professional ice hockey club HC Oceláři Třinec. I have defined a few partial objectives before assessment of the main intention. The first part offers description of company makroenvironment analysis and sectoral analysis. There is marketing mix analysis to detect current marketing management situation of the company. Also, this master‘s thesis includes the marketing research. Based on all acquire data, there will be provided some suggestions and recommendations leading to marketing improvements and management optimization.
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Analysis and Design of Electronic Commerce
Plešinger, Dominik ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
In this bachelor’s thesis I analyzed market environment where competitive internet shops are located. In next step I processed proposal and solution of e-shop focused on selling goods and services giving maximum priority to satisfy the customer. This work provides the theoretical basis for defined problems and is kind of solution of e-shop and also is a tool for it's adaptation to competitive environment.
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Entrepreneurial Project
Vágó, Gábor ; MBA, Tomáš Palacka, (referee) ; Rompotl, Jaroslav (advisor)
The topic of my dissertation work is business plan, which focuses mainly on strategy, which could increase the competitiveness of Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.
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Marketing Strategy Proposal
Hladík, Tomáš ; Lašáková, Petra (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.
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Analysis and Design of Electronic Commerce
Plešinger, Dominik ; Luhan, Jan (referee) ; Němcová, Zuzana (advisor)
In this bachelor’s thesis I analyzed market environment where competitive internet shops are located. In next step I processed proposal and solution of e-shop focused on selling goods and services giving maximum priority to satisfy the customer. This work provides the theoretical basis for defined problems and is kind of solution of e-shop and also is a tool for it's adaptation to competitive environment.
|
|
|
Entrepreneurial Project
Vágó, Gábor ; MBA, Tomáš Palacka, (referee) ; Rompotl, Jaroslav (advisor)
The topic of my dissertation work is The Competition Analysis of company Stroje a Mechanismy, a.s. As the main goal, that I staked, is to gather as many relevant information as possible about the issue, closely analyze the company and compare it with their main competitors. I´ll try to suggest several tips how to improve the situation and how to increase competitiveness based on my competition analysis. I choose this topic, because I think that the one of the most important thing for modern company is to actively checking competitors, assimilate them, and always be a one step ahead, and as a delivery company could be an attractive partner for its customers.
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