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National Repository of Grey Literature

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Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis Bártlová, Jitka ; Postler, Milan (advisor) ; Mikeš, Jiří (referee) Diploma thesis - Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis - is divided into two parts - theoretical and practical. Theoretical part is concerned in marketing and commercial communication, social marketing and evaluation of communication campaign effectiveness. Practical part refers to BESIP, czech accident statistics and communication campaign "Nemyslíš, zaplatíš" analysis (introduction, communication strategy). Thesis also contains research concerning campaign effectiveness and awareness. Overall campaign evaluation is made at the end of thesis and completed with reccomendation for the future. Detailed record

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