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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Draft of communiation strategy for Dokořán Initiative
 Šmýrová, Barbora ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The diploma thesis deals with the communication strategy of the association Dokořán Initiative. Dokořán Initiative is a nonprofit organization working in the field of culture. The goal of the thesis is to design a communication strategy which will be effective, and at the same time overcome all barriers specific for non-profit sector, especially the field of the culture. The thesis is divided into three chapters. The first two chapters provide a theoretical basis for the development of the practical part. It deals with marketing in general, eventually it gets to all commercial communications and specifics of non-profit organizations and Culture. The third chapter contains a detailed analysis of the association. In the conclusion of these analyzes we can find a comprehensive proposal on a communication strategy for the season 2017.
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Transformation of printed media into digital
 Herciková, Veronika ; Filipová, Vladimíra (advisor) ; Drozen, František (referee)
This study´s aim is to describe and evaluate the conversion of commercial strategy based on company Burda Praha. The basic element of the whole change process is transformation from printed magazine to digital version. This element is followed also with development of other activities which are inseparable parts of strategies that company Burda 360 uses. Based on given data the study has characterized and interpreted evolution of different forms of communication. The results obtained, we found that publishers were forced to maintain a competitive position to adapt to technological developments and changing market conditions. The main finding is that the whole process is very complex and it is impossible to concentrate on its individual parts.
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