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Business Plan - Expandings of Business Activities
Qasemová, Sára ; Richtrová, Iveta (referee) ; Heralecký, Tomáš (advisor)
The aim of this bachelor thesis is to create a business plan to expand the stall sales of coffee by a brick and an e-shop. The thesis is divided into two parts. The theoretical part focuses on the definition of basic terms related to business and competition in the coffee market. The practical part is dedicated to the specific business plan and its assessment of whether the business plan is feasible or not.
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Business Plan - Expandings of Business Activities
Qasemová, Sára ; Richtrová, Iveta (referee) ; Heralecký, Tomáš (advisor)
The aim of this bachelor thesis is to create a business plan to expand the stall sales of coffee by a brick and an e-shop. The thesis is divided into two parts. The theoretical part focuses on the definition of basic terms related to business and competition in the coffee market. The practical part is dedicated to the specific business plan and its assessment of whether the business plan is feasible or not.
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Ethiopia's position on the global coffee market
Novák, Tomáš ; Sejkora, Jiří (advisor) ; Hasík, Gabriel (referee)
The bachelor thesis deals with the position of Ethiopia on the global coffee market. The aim is to evaluate this position by the chosen methods and then propose measures to improve the position on the global coffee market. The theoretical part deals with basic concepts. It characterizes the commodity market and further specializes in the agrarian commodity market and shows how it works. It then describes the selected spheres whereby market position will be assessed. The practical part analyzes Ethiopia's position on the global coffee market and further focuses on key factors that influence Ethiopia's market position. The position is evaluated in 4 selected spheres: supply, demand, price and regulation. In conclusion, it summarizes the identified shortcomings and offers measures for improvement.
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Segmentation of coffee market from the retail point of view
Kadilák, Michal ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
The main objective of this Masters thesis is to identify and describe segments of customers in coffee market in Czech republic. Furthermore objective is to formulate marketing recommendation on how to address those customers. To fullfil this goal is not be possible without deep knowledge of whole coffee market and of those customer segments. To understand the market itself, data from Nielsen agency are used. As to complete whole segmentation process MML-TGI data of Median agency are used. To paint the final picture of coffee market and to verify formulated hypothesis further qualitative research has been conducted in for of individual interviews.
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The acquisition of new consumers of the young generation for traditional Czech brand
Javořík, Tomáš ; Koudelka, Jan (advisor) ; Šíšová, Lenka (referee)
This thesis deals with the acquisition of new customers from among the young generation. In the theoretical part thesis deals with the purchase of consumer behavior, the methods used in the practical part and especially the coffee market. Firstly, the work focuses on coffee and coffee market in general then the emphasis is put mainly on the coffee market in the Czech Republic. In the practical part comes introduction of the particular company, the subsequent analysis of market data and consumer. Consumer analysis is performed using both qualitative and quantitative marketing research. The aim is to detect potential and addressing problems of the brand.
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The World Coffee and Tea Trade
Flores, Jana ; Štěrbová, Ludmila (advisor) ; Zamykalová, Miroslava (referee)
This thesis researches the world coffee and tea trade, especially their flows and trends in consumption and production and trade regulations that affect these flows. This paper is divided into three chapters. The first chapter focuses on the world coffee and tea production, the economic benefits of these commodities for producing countries and the outlook for these markets. Another chapter deals with the coffee and tea market, the development of demand, supply and price is examined. This chapter is also dedicated to the concept of Fair Trade and to the forms of trading on examined markets. It is explained how the commodity exchange, tea auctions and trading on the basis of financial derivatives work. The last chapter investigates the forms of international regulations that have been requested by the global coffee and tea trade.
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