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Communication of Pope Francis from the Perspective of High School Students
Pospíšilová, Tereza ; Zavadilová, Tereza (advisor) ; Koudelková, Petra (referee)
The bachelor thesis "Communication of Pope Francis from the Perspective of High School Students" aims to map the view of selected religious high school students on the communication of Pope Francis and the Catholic Church as such. In particular, the research focuses on the way young people perceive the Pope's communication, whether they perceive differences between Pope Francis' communication and the communication of the Catholic Church, and whether the topics Pope Francis emphasizes in his communication are important for today's young generation. The analysis of the data collected from the interviews is conducted through open coding. The analytical part of the thesis is preceded by a theoretical introduction to the current state of the Catholic Church as well as an insight into the history of the papacy and its role in society. The theoretical part also discusses church communication in general, describing the tools it uses and the target groups the church focuses on today. Finally, a brief biography of Pope Francis and the form of communication used during his pontificate is also described here.
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Celebrating the Hussite Triennium as an example of church public communication
Kubrová, Alžběta ; Orban, Karol (advisor) ; Pilati, Miroslava (referee)
This work is concerned with church communication in the Czech Republic, focusing on the Czechoslovak Hussite Church. Using case study, it looks at it as the church is organization with its own corporate communication and examines a concrete campaign ‚the Hus Fest 2015' from the marketing perspective. The aim of the text is to find the specifics of church communication of the Czechoslovak Hussite Church and to come up with new recomendations. These are summed up at the end in ten key points. The text proceeds from a very general part about communication to differences in public sector communication trought church communication to end with the specifics of The C. H. church communication. The writing was formed during the process of developing the campaign of Hus Fest. Besides the author's experience, it draws particulary from the schemes of Cornellisen's Corporate Communiaction and Kotler's Marketing in the Public Sector.
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The Greatest Message of All: Options of Evangelisation in the Digital Era
Pavelcová, Tereza ; Koudelková, Petra (advisor) ; Soukup, Martin (referee)
This diploma thesis is concerned with characteristics of evangelization in Czech media in the year 2015. On the basis of the turning points in Christian life in the 20th century, their key documents while being aware of the privatized spirituality in post-modern Europe, decline of institutional religion and a complete change in lifestyle this diploma thesis analyses the "communication strategy" of the church that should appeal to readers unaware of the Gospel message. The practical part of thesis has two sections. The content analysis quantifies the manifestations of the mission aim in chosen print and on-line media, such as selected journalistic genres, main and side themes, using headline rhetoric, visual element and also by references to Christian communities or by publishing contact details of spiritual authorities. The qualitative semiotic analysis of a smaller number of texts then constitutes paradigmatic models of print and on-line media based on most frequent codes and the focus on self- evangelization among the Christians themselves and to encourage them to spread the Gospel in many ways. Interviews with people, who work for church as communication specialists are attached to the diploma thesis. These specialists are often in contact with the outside world. Actual information about...
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Celebrating the Hussite Triennium as an example of church public communication
Kubrová, Alžběta ; Orban, Karol (advisor) ; Pilati, Miroslava (referee)
This work is concerned with church communication in the Czech Republic, focusing on the Czechoslovak Hussite Church. Using case study, it looks at it as the church is organization with its own corporate communication and examines a concrete campaign ‚the Hus Fest 2015' from the marketing perspective. The aim of the text is to find the specifics of church communication of the Czechoslovak Hussite Church and to come up with new recomendations. These are summed up at the end in ten key points. The text proceeds from a very general part about communication to differences in public sector communication trought church communication to end with the specifics of The C. H. church communication. The writing was formed during the process of developing the campaign of Hus Fest. Besides the author's experience, it draws particulary from the schemes of Cornellisen's Corporate Communiaction and Kotler's Marketing in the Public Sector.
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