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Naprocházku.cz - Web Service for Neighbour Walks
Kluska, Martin ; Glembek, Ondřej (referee) ; Szőke, Igor (advisor)
In this bachelor thesis we are going to describe the process of creation of a new web portal for sharing of tips for walks. The website is written in PHP using Nette framework. The goal of this application is to create user friendly interface for adding new walks and upgrade it with automatic retrieval of information about the walk surroundings from publicly accessible databases.
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Impacts of the COVID-19 pandemic on streaming services and their users
Měska, Tomáš ; Kruml, Milan (advisor) ; Štoll, Martin (referee)
This thesis examines the impacts of the COVID-19 pandemic on streaming services and their users. It aims to shed light on how the impacts of the coronavirus pandemic, as well as the government measures and lockdowns that stifled social life and locked people in their homes for weeks, affected the use of streaming platforms by their users. This thesis focuses on the main characteristics and types of streaming services, the basic concepts associated with them, and looks at the production of new content as well as their distribution models. The subsequent section discusses the coronavirus and its impact on social behaviour, and then in particular the impact on the film industry in terms of production, content, cinema and film festival operations and of course the streaming services themselves. The final segment of the thesis then analyses and interprets the data collected in the questionnaire survey. Respondents' answers provide the basis for finding solutions to the research questions, which identify which streaming services users use, how many they use concurrently, how much time they spend watching streaming content, what categories of content they watch, or in what ways they use the services, for example in terms of devices or in comparison to other types of media.
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Strategy of the Netflix platform and habits of content consumption of users in the Czech Republic
Rajnohová, Dominika ; Švelch, Jaroslav (advisor) ; Reifová, Irena (referee)
This diploma thesis deals with the topic of video on demand platforms and is more closely focused on one of the main worldwide available platform managed by Netflix. The thesis describes the history of the service and the basic principles and theories on the basis of which this service works. Attention is devoted to the functioning of this platform in the Czech Republic and the development of the user interface and expansion of the catalogue in order to gain more attention from the Czech audience. The research part of the thesis provides insights into the way how the platform is used by Czech users, specifically among 20-27 years old students. The qualitative survey examined the period and ways of how Netflix became known among the users, how users gained access to video content before subscribing Netflix and how the platform influenced their series and movie consumption habits. The research also focused on the perception of the offered content, on the form and price of the subscription and on the user-friendliness and functionality of the platform. The other aim of the research was to find out how much time users spend watching movies and series and in which situations they are looking for this activity. Part of the research also looked at changes in the use of the streaming service during the...
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Naprocházku.cz - Web Service for Neighbour Walks
Kluska, Martin ; Glembek, Ondřej (referee) ; Szőke, Igor (advisor)
In this bachelor thesis we are going to describe the process of creation of a new web portal for sharing of tips for walks. The website is written in PHP using Nette framework. The goal of this application is to create user friendly interface for adding new walks and upgrade it with automatic retrieval of information about the walk surroundings from publicly accessible databases.
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Risks and opportunities of social networking - User behavior and the possibilities of obtaining their personal data
Pechar, Zdeněk ; Pavlíček, Antonín (advisor)
This thesis has several aims, the main to offer the reader an overview on specific social networks. To address the main aim, we will describe commonly used social networks, provide a general history of social networks, and list the most famous social networks in the world and Czech, as well as describe their main histories. Next, we are going to specify the main topic groups in which we can divide the social networks. The second aim is to introduce how we can use social networks for business and marketing intensions, including the techniques used by marketing employees. In the next part, we are going to discuss development trends from the users' perspective and we will also focus on main trends, which are important for the firms operating on social networks. In the last theoretical part, we will describe risks and hazards on social networks. In the practical part, we will demonstrate how people share their own private information and what area of interest is the most useful for gathering this information.
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