guest ::
login
Digital Repository
Search
Submit
Help
About
Home
> Search Results: keywords:"children as consumer"
Search:
any field
title
authors
keywords
publication date
Institution
document type
conference title
ISBN/ISSN
project number
fulltext
record ID
Search Tips
::
Advanced Search
Search collections:
*** any public collection ***
Agritec
Agrotest fyto, s.r.o.
Agrovýzkum Rapotin Ltd.
Academy of Performing Arts in ...
Academy of Fine Arts in Prague
Analytical and methodological ...
Analysis
Institute of Archaeology, Brno
Institute of Archaeology, Prag...
Architectural Institute in Pra...
Archiv ing. arch. Jana Moučky
Arnika
Czech Water Association
Astronomical Institute
Author works
Bachelor's theses
Banks
Personal bibliographies
Institute of Biophysics
Biology Centre
Institute of Biotechnology
Institute of Botany
Brochures
Newsletters
CENIA
Transport Research Centre
Centre for Transport and Energ...
The Centre for Regional Develo...
Centre for Higher Education St...
Global Change Research Institu...
Czech Association of Occupatio...
Czech Paraplegic Association
The Czech National Bank
Czech Council of Children and ...
Czech Society for Ornithology
Czech University of Life Scien...
Czech Technical University in ...
Czech Statistical Office
CESNET
Travel reports
Hop Research Institute
People in Need Czech Republic
data
National Repository of Grey Li...
Master’s theses
Doctoral theses
doc. RNDr. Jiří Souček, DrSc.
Ekodomov
Institute of Entomology
Institute of Ethnology
European Values o.s.
Fairtrade Czech Republic & Slo...
Charles University Faculties (...
Institute of Pharmacology
Institute of Philosophy
Trade literature
Trade print
Institute of Physics
Institute of Physiology
Galleries
The Gallery of Graphic Arts in...
Gender Studies, o.p.s.
Institute of Geophysics
Department of Geography, Masar...
Institute of Geology
GLE o.p.s.
Grant reports
Habilitation theses
HESTIA
Institute of History
Institute of Hydrobiology
The Arts and Theatre Institute
Iuridicum Remedium
University of South Bohemia in...
South Moravian Museum in Znojm...
Product catalogues
Exhibition catalogues
Department of Social Geography...
Library of the ASCR
Libraries
Conference materials
Culture
Flyers
Literary Academy (Internationa...
The Map Collection at Charles ...
Masaryk University
Masaryk Institute and Archives...
Institute of Mathematics
Mendel University in Brno
Methods
Institute of Microbiology
Ministries
Ministry of Defence
Ministry of Justice
Ministry of the Environment
Monographs
The Moravian Gallery in Brno
Moravian Library
Museums
Museum of the Brno Region
Museum of Glass and Jewellery ...
Museum of Eastern Bohemia in H...
Karel Komárek Family Foundatio...
National archives
National Film Archive
The National Stud at Kladruby ...
National Information and Co...
National Library of the Czech ...
National Medical Library
National Museum
National Heritage Institute
National Library of Technology
National technical museum
National Institute of Folk Cul...
National Institute for Educati...
The National Museum of Agricul...
National Open-Air Museum
Economics Institute
Nonprofit organizations
Oriental Institute
OSEVA Development and Research...
Personal archives
Miscellaneous
University of Ostrava
The Museum of Czech Literature
Institute of Parasitology
Parliamentary Institute
Biographies
Portfólia
Posters
Postprints
Prague College
Preprints
Papers
Programmes
Promotional and educational ma...
Progress reports
Exhibition guides
Institute of Psychology
Reviews
Rigorous theses
Proceedings
Association for Integration an...
The North Bohemian Museum in L...
SIRIRI
Universities and colleges
Silesian University in Opava
The Silesian Museum
Institute of Slavonic Studies
Institute of Sociology
Institute of Sociology (CVVM)
Private colleges
Specialized departments
Czech Radioactive Waste Reposi...
Statistical reports
Administration
State Office for Nuclear Safet...
Czech Agriculture and Food Ins...
Studies
Technical Museum in Brno
Technical reports
Technology Centre
Thematic collections
Press releases
The Museum of Decorative Arts ...
University of Hradec Králové
Jan Evangelista Purkyně Univer...
Charles University
Palacký University Olomouc
University of Pardubice
Industrial Property Office of ...
Institute of Analytical Chemis...
Institute of Inorganic Chemist...
Institute of Archeological and...
Institute of Vertebrate Biolog...
Institute of Chemical Process ...
Institute of Art History
Institute of Experimental Bota...
Institute of Experimental Medi...
Institute of Photonics and Ele...
J. Heyrovsky Institute of Phys...
Institute of Physical Engineer...
Institute of Atmospheric Physi...
Institute of Physics of Materi...
Institute of Plasma Physics
Institute of Geonics
Institute of Computer Science
Nuclear Physics Institute
Institute of Macromolecular Ch...
Institute of Plant Molecular B...
Institute of Molecular Genetic...
Institute of Organic Chemistry...
Institute of Scientific Instru...
Institute of Czech Literature
Institute of Art History, Char...
Institute of Electrical Engine...
Institute of Hydrodynamics
Institute of the Czech Languag...
Institute for Classical Studie...
Institute of Contemporary Hist...
The Institute for the Study of...
Institute of Soil Biology
Institute of Slavonic-German S...
Institute of State and Law
Institute of Rock Structure an...
Institute of Theoretical and A...
Institute of Information Theor...
Institute of Thermomechanics
Institute of Animal Physiology...
Institutes ASCR
Research
Public universities
Gazettes
Research Institute of Geodesy,...
Scientific research institutio...
Annual reports
University of Chemistry and Te...
University of Economics, Pragu...
The College of European and Re...
The University of Finance and ...
College of Information Managem...
Universities
Brno University of Technology
Academic theses (ETDs)
Research institutes
Research reports
Timber Research and Developmen...
Occupational Safety Research I...
Forestry and Game Management R...
Food Research Institute Prague
Research Institute for Labour ...
Crop Research Institute
The Silva Tarouca Research Ins...
T. G. Masaryk Water Research I...
Woodexpert
University of West Bohemia
Westbohemian Museum in Pilsen
Final reports
Biographies
Reports
Status reports
Survey reports
Sort by:
Display results:
Output format:
latest first
publication date
author
record ID
asc.
desc.
- or rank by -
word similarity
10 results
25 results
50 results
100 results
single list
split by collection
citace
HTML brief
HTML brief + PSH
HTML citesummary
MARC
Refman RIS
National Repository of Grey Literature
2
records found
Search took 0.00 seconds.
Analysis of food and beverage TV advertisements targeting children
Štanderová, Alena
;
Rosenfeldová, Jana
(advisor) ;
Vranka, Marek
(referee)
The thesis focuses on topic of marketing targeted on children in TV commercials for food and beverages. The theoretical part is devoted to information related to the psychological impact of advertising messages on consumers and describes the relationship of advertising to television as a chosen medium. A substantial part is then dedicated to children's perception of advertising, which is limited by psychological development, credulity or the absence of critical thinking. On the basis of the available knowledge, the advertising tools used by companies to attract the attention of the child audience are outlined and the last passage is devoted to the current regulation of marketing targeted on children in the Czech Republic. The subject of the practical part is then a quantitative content analysis of television advertisements carried out on six television channels that target a child audience at least in some of their broadcast sessions. The criteria for this were set on the basis of the selected study described in the theoretical part and subsequently modified in sub-points in order to reach the studied topic more precisely. The results of the analysis show that some elements such as music, animation or the use of authority figures in the spots are still used as a means to engage the audience, but...
Detailed record
Marketing targeted at children in sweet products TV Commercials
Šůnová, Veronika
;
Rosenfeldová, Jana
(advisor) ;
Schneiderová, Soňa
(referee)
This thesis focuses on the issue of marketing targeted at children in sweet products TV commercials. The theoretical part outlines basic information such as the history of marketing aimed at children in connection with the development of the media. An essential part of the theoretical part is an insight into legislative regulations and non-legal self-regulatory tools and organizations in connection with advertising aimed at children. Furthermore, the theoretical part is devoted to children, as a specific target group and previous research on children and their perception of advertising, which is followed by a subchapter on the psychological development of their cognitive abilities. The practical part is based on a qualitative analysis of selected television commercials for sweet products aimed at children. The analysis consists of examining the presence and form of five elements determined based on the knowledge gained in the literature review. The subject of an analysis is ads for Kinder brand products from the 1990s to the current ones, which are primarily intended for children. Analysis results show that some elements that used ads in the past are also present in recent ads. On the other hand, some older ads would currently fail due to non-compliance with current ethical regulations. Therefore,...
Detailed record
Interested in being notified about new results for this query?
Subscribe to the
RSS feed
.