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Development of Competitiveness of Company
Vokurková, Kristýna ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The thesis titled „Development of competitiveness of company" deals with the current situation of the pension Kosanda in Jeseníky mountains, based on which proposals are created in order to develop the competitiveness. The proposals have been created after analyzing and exploring data and evaluation of questionnaires completed by the guests. These suggestions include the potential of the village, changes of the exterior of pension, event marketing, package holidays, incentive tourism. The theoretical part describes the basic concepts, principles and methods of strategic management and marketing. The analytical part is concentrated on the analysis and the last part presents proposals and steps to strengthen its competitive position.
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Business Plan
Prátová, Zuzana ; Tuč, David (referee) ; Heralecký, Tomáš (advisor)
The aim of my dissertation is forming of bussiness plan for providing of accommodation services without boarding, situated in a small vinicultural village, considering and choosing of the most suitable form of its financing. The project begins with a vision of owners, it continues with marketing analyses and a market research, a preliminary financial calculation and it finishes with choosing of the suitable investor.
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Municipal Marketing Communication
ZLATUŠKOVÁ, Kateřina
The diploma thesis deals with the analysis of current tools of marketing communication of the city České Budějovice, based on this, the effectiveness of their use is evaluated. Part of the work is an explanation of the most important concepts, characteristics of the city and proposals and measures leading to the improvement and other development of marketing communication of the city.
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Development of Competitiveness of Company
Vokurková, Kristýna ; Mráček, Pavel (referee) ; Zich, Robert (advisor)
The thesis titled „Development of competitiveness of company" deals with the current situation of the pension Kosanda in Jeseníky mountains, based on which proposals are created in order to develop the competitiveness. The proposals have been created after analyzing and exploring data and evaluation of questionnaires completed by the guests. These suggestions include the potential of the village, changes of the exterior of pension, event marketing, package holidays, incentive tourism. The theoretical part describes the basic concepts, principles and methods of strategic management and marketing. The analytical part is concentrated on the analysis and the last part presents proposals and steps to strengthen its competitive position.
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Business Plan
Prátová, Zuzana ; Tuč, David (referee) ; Heralecký, Tomáš (advisor)
The aim of my dissertation is forming of bussiness plan for providing of accommodation services without boarding, situated in a small vinicultural village, considering and choosing of the most suitable form of its financing. The project begins with a vision of owners, it continues with marketing analyses and a market research, a preliminary financial calculation and it finishes with choosing of the suitable investor.
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