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Creation of Small Company
Teršl, Michal ; Kostelník, Milan (referee) ; Koráb, Vojtěch (advisor)
The content of my diploma thesis is to develop necessary steps to set up a business. The first part describes the theoretical background, which primarily focuses on the characteristics of individual analyzes, including model CANVAS. The second part focuses on analysis of the market in which will the business operate, followed by characteristics of external environment and then I try to capture the principle of offered product, which is the subject of future business venture. In the design part of my work, I approach variable solutions of individual business models that are closely linked with the results of the SWOT matrix analysis. In the next section,i perform a comprehensive evaluation of the various options based on the principle BSC and at the end of the practical part I design the necessary steps to set up a business that uses the resulting business model.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Basic methods of start-up project
SCHREIB, Vladimír
The aim of the bachelor thesis is to introduce the basic methods of startup projects, which can fundamentally help in the creation of new business projects, but can also be beneficial for projects that are already running and facing various problems every day. The work describes the development of startups with the help of a feedback loop, which works well with other methods mentioned in the work. And thanks to that, start-ups can be such dynamic and interesting ways of doing business. The research is designed to show, thanks to data from startupists, the most commonly used methods of real startup projects.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Creation of Small Company
Teršl, Michal ; Kostelník, Milan (referee) ; Koráb, Vojtěch (advisor)
The content of my diploma thesis is to develop necessary steps to set up a business. The first part describes the theoretical background, which primarily focuses on the characteristics of individual analyzes, including model CANVAS. The second part focuses on analysis of the market in which will the business operate, followed by characteristics of external environment and then I try to capture the principle of offered product, which is the subject of future business venture. In the design part of my work, I approach variable solutions of individual business models that are closely linked with the results of the SWOT matrix analysis. In the next section,i perform a comprehensive evaluation of the various options based on the principle BSC and at the end of the practical part I design the necessary steps to set up a business that uses the resulting business model.
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