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Business plan for an out-of-home advertising market opportunity.
Purkrábek, Jan ; Kešner, Martin (advisor) ; Tichá, Klára (referee)
The aim of the document is to prepare a complete business plan for a new company tending to enter the out-of-home advertising market within the Czech Republic. Secondary aims are to check the feasibility and rentability of the project, to support the decision about starting or declining such project. The document analyses the relevant market, describes business opportunity including legal background, gives estimates on the market potential and specifies a detailed operating plan. Finally it analyses main risks and assemblies all used assumptions into the financial statements, including profitability evaluation.
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Business Plan
Přidálek, Michal ; Svobodová, Ivana (advisor) ; Vrbová, Lucie (referee)
The main aim of this graduation thesis is to create a business plan for an emerging business. The theoretical part briefly describes the concept of entrepreneurship. The basis of the theoretical part is representation of various chapters in the structure of the business plan The main part of the graduation thesis is the practical part, which contains a full version of a business plan for the company MaxiMini Ltd, which deals in shoes for people with special size requirements. The author first deals with basic information about the project and then goes on to describe the principles of a business opportunity, goals and business strategy. Then follow detailed product (and its need) characteristics, a description of services, location and potential suppliers. The marketing analysis examines competition, overall and target markets, prices and marketing. The financial part evaluates capital expenditure and operating costs, which together form the source for financial statements in three versions of possible future progress, followed by a recovery calculation of investment. In the conclusion the whole project is evaluated by means of SWOT and risk analysis.
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Business plan
Nedorost, Milan ; Smrčka, Luboš (advisor) ; Schönfeld, Jaroslav (referee)
The main aim of the thesis is to give an idea and to explain how can be business plan be assembled. In the theoretical part there are compiled detailed list of items which had been found in the theory and which cannot be missed in the proper business plan. The theoretical part is used to help and define the practical part, which is based on the potential business opportunities of the market niche focused on new portfolio and potential services of the energy efficiency of the buildings for existing company. By implementation and deep development of the business plan, we can critically analyze whether the idea of the new potential business can be implemented and whether the project can be realized.
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