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Optimization of Internet Marketing in the Department of Robotics ABB Ltd.
Vatka, Ondřej ; Pilař, Ladislav (advisor) ; Rojík, Stanislav (referee)
This bachelor´s thesis analyses the current state of Internet marketing tools in the department of robotics ABB Ltd., which operates in the field of energy and automation. The aim of this work is to optimize these Internet marketing tools, which uses robotics unit. An important part of the work is also a theoretical view of the area of Internet marketing, such as its history, explaining basic concepts which are included in this branch of marketing or description, how online advertising systems work.

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