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Personnel marketing in a selected company
DRÁBKOVÁ, Veronika
The bachelor thesis focuses on the topic of personnel marketing within a selected organization and aiming to identify the strengths and weaknesses of the organization's efforts in this area. The selected company is ALBI Czech Republic a.s., which specializes in offering gifts and accessories for various celebrations. The work explains the basic concepts and principles of HR marketing, including its goals, tools, and methods. Based on the analysis results, which include interviews with employees and store managers, it proposes specific measures. The recommended steps emphasize improving communication with potential job applicants and enhancing transparency in the employee recruitment process. This thesis extends the comprehension of personnel marketing and illustrates how applying personnel marketing strategies provide a competitive advantage to the studied organization.
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Employer Branding Strategy
ŠUBOVÁ, Nikola
This diploma thesis aims at evaluating the Employer Branding system and formulating a strategic approach, including the design of a strategy leading to the improvement of the current situation in the selected organization. The theoretical part of the thesis is devoted to the specification of concepts related to employer branding, definition of tools and possibilities of measuring Employer Branding and description of social networks. In the practical part, the analysis of the current state of Employer Branding in the selected organization, the analysis of questionnaire surveys, the analysis of the use of profiles on social networks, SWOT analysis, which is evaluated using the method of pairwise comparison with the help of Fuller's triangle. The output of the thesis is three proposed strategies, of which the most appropriate one is elaborated and recommended in detail based on the results.
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Employer Branding as an instrument of personal activities in AIMTEC a. s.
Amlerová, Johana ; Němečková, Iveta (advisor) ; Vokálek, Roman (referee)
The Bacheler Thesis is focused on a modern trend in personal marketing called Employer Branding. The ambition of the thesis is to identify and evaluate tools that companies use to build and strengthen their internal and external Employer brand. Knowledge gained in the theoretical part is implemented into practical research. Practical part analyses strategy of Employer branding in AIMTEC a. s. and includes research in form of questionnaire which leads to evaluation of success of Employer Branding activities of this company. The research also includes preferences of students in choice of their future employer. This helps to understand the students motivation for their decisions in searching an employer who presents the best option for them. The objective of the thesis is to sum up the strategy of AIMTEC in Employer branding, qualify the success of it and present new concept to strengthen the Employer brand of this company.
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Employer branding in its analysis in the particular company
Dáňová, Kateřina ; Němec, Otakar (advisor) ; Malafová, Tereza (referee)
The master thesis is focused on employer branding in the company the Heineken Czech Republic. The aim of the theoretical part is to summarize and describe the main concepts and approaches concerning the employer branding on the basis of foreign and Czech scientific literature and thematic articles. The practical part will be focused on employer branding analysis at the Heineken Czech Republic. Information on building an employer's brand in the company will be identified through questionnaire survey and interviews with key actors in the company who play a vital role in creating an employer brand through both in-house and outsourced activities. Finally, I evaluate the issue of the employer branding in particular company, identify shortcomings and opportunities and at the and suggest few recommendations and possible steps to improve.
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Budování značky zaměstnavatele na příladu globální společnosti působící v ČR
Baraćová, Kristina ; Dvořáková, Zuzana (advisor) ; Zajacová, Zuzana (referee)
Ambition of the thesis is to identify and evaluate tools that companies use to build and strengthen its employer brand in the external labour market, and internally among its employees and apply the theory of building employer brand on concrete company. The theoretical part of the thesis focuses defining brand as such, its theory and components moving through corporate brand to definition and concept of employer brand and its elements and ways of building an employer brand. The methodology of work consists of analysis of dedicated literature and papers on the topic and publicly available information about chosen company. In practical part, the thesis analyses concrete company and its employer brand using external and internal questionnaire research.
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Human resources marketing in Hewlett-Packard, s.r.o.
Fiedlerová, Tereza ; Stříteský, Marek (advisor) ; Barcalová, Marcela (referee)
The topic of the thesis "Human resources marketing in Hewlett-Packard, s.r.o." is the analysis of practical use of human resources marketing in the company and a perception of company's brand between students/recent graduastes and a proposal for improvements in particular areas of human resources management. The theoretical part deals with particular personnel activities in the company. The practical part focuses on the analysis of the situation in human resources marketing in the Hewlett-Packard, s.r.o. In the conclusion are some recommendations and proposals to solve the discovered problems and imperfections.
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