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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Commercial communication of brewery Pernštejn
 Vojtěchová, Kristýna ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The topic of my Bachelor Thesis is " Commercial communication of brewery Pernštejn". The aim of my thesis is to find out the awareness of the brand Pernštejn, activities of the brewery and forms of promotion among the youth. As a follow-up to the results, I will try to propose some possible future improvements. The theoretical part of this thesis is devoted to basic terms of marketing, marketing and commercial communication and marketing research. The components of the practical part are the information about the brewery, analysis of current communication strategy, analysis of questionnaire survey and recommendation for future.
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