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Proposal of Communication Mix in the Selected Company
Válková, Dagmar ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
Topic of this bachelor’s thesis is communication mix of Autodoprava Pavel Válek and its current situation. The bachelor’s thesis is divided into two parts, first part is theoretical. It is mostly interested into communication mix, but also marketing mix, SWOT analysis, SLEPT analysis and other marketing tools. Practical part uses theoretical knowledge on current situation of Autodoprava Pavel Válek and the result is offer of better communication strategy.
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Marketing strategy
Krošíková, Markéta ; Jašková, Blanka (referee) ; Schüller, David (advisor)
The diploma thesis is focused on creating a marketing strategy for the company Novice Car, s.r.o. which offers international transport and car servis. Thesis is about analysis of current marketing activity and based on these results is suggesting how will be increased in efficiency of the company. The content is formed by theoretical and practical parts which is accompanied by research.
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Business Plan - Launching Licenced Truck Wash centrum
Záruba, Josef ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The theme of this bachelor’s thesis is to create business plan for FastFox, s.r.o., who would like to offer licenced wash service for truck transport companies. The work will be about risk analysis, market situation and main things connected with creating a company. Mainly describe of analysis and methodes, which I will aplicate in the analytic part of the work for summary market situation and structure of the business plan.
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Upevňování nákladů v silniční nákladní dopravě pomocí vázacích prostředků
Cháb, Jiří
In the introductory part the thesis deals with the legislative requirements in the field of load securing in road freight transport. Subsequently, the individual methods of securing by means of tie-downs on the loading area of the vehicle for selected types of transported loads are pre-sented. The third part deals with the types of load securing devices and their areas of applica-tion. Finally, the thesis deals with the approval process for placing a lashing device on the market.
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Faktoring jako nástroj optimalizace řízení pohledávek malých automobilových dopravců
Procházka, Radek
Each company must deal how to resolve funding of business activities. One option could be factoring. Client gains funds as well as administration of receivables. The aim of my disertation is prove whether factoring contribued to financial stability of selected companies.There is a Financial analysis in the practical part of my disertation. You can find business´s conditions before and after using factoring. I compared the costs of factorng and costs of operating credit. Statistical verification was performed. Finally, suggestions and recommendations are specified.
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Business Plan - Launching Licenced Truck Wash centrum
Záruba, Josef ; Musil, Tomáš (referee) ; Heralecký, Tomáš (advisor)
The theme of this bachelor’s thesis is to create business plan for FastFox, s.r.o., who would like to offer licenced wash service for truck transport companies. The work will be about risk analysis, market situation and main things connected with creating a company. Mainly describe of analysis and methodes, which I will aplicate in the analytic part of the work for summary market situation and structure of the business plan.
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Marketing strategy
Krošíková, Markéta ; Jašková, Blanka (referee) ; Schüller, David (advisor)
The diploma thesis is focused on creating a marketing strategy for the company Novice Car, s.r.o. which offers international transport and car servis. Thesis is about analysis of current marketing activity and based on these results is suggesting how will be increased in efficiency of the company. The content is formed by theoretical and practical parts which is accompanied by research.
|
|
|
Proposal of Communication Mix in the Selected Company
Válková, Dagmar ; Koudelková,, Petra (referee) ; Milichovský, František (advisor)
Topic of this bachelor’s thesis is communication mix of Autodoprava Pavel Válek and its current situation. The bachelor’s thesis is divided into two parts, first part is theoretical. It is mostly interested into communication mix, but also marketing mix, SWOT analysis, SLEPT analysis and other marketing tools. Practical part uses theoretical knowledge on current situation of Autodoprava Pavel Válek and the result is offer of better communication strategy.
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