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A book as part of culture: The perception fo books by the generation Y and their representation in the media
Krumphanzl, Filip ; Halada, Jan (advisor) ; Čeňková, Jana (referee)
The goal of this thesis is to clarify the status of books in the current Czech culture using scientific methods. Since there are many possible ways to achieve this widely defined goal, it was necessary to choose certain methods (and therefore an overall angle of the examination). Two specific methods were selected - a questionnaire for members of Generation Y and media analysis of culture sections of the Czech daily newspapers, Mladá fronta DNES and Právo during the months of June and December of 2017. Theoretical background, description of the methods and explanation of all the key terms are part of the theoretical section. The objective of the questionnaire is to map reading preferences and habits of young readers. The questions are focused on qualitative and also quantitative aspects of book reading. The overarching objective of the media analysis is to provide an accurate image the media paint about books. This will be achieved by thorough examination of all the articles that mention them. Just like with the questionnaire, qualitative and quantitative aspects will be tracked.
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Obchodní modely digitální distribuce audia
Hlaváček, Ondřej ; Šedivá, Zuzana (advisor)
This thesis considers current status of recording industry divided into two parts – music and audiobooks, either in the whole world and Czech Republic. Used technologies, payment systems and business models are examined alongside with fresh information from recording industry. The models part describes an ideal business model, which incorporates current trends and creates a vision of the business in the future. Applied part adjusts this model according to real world factors into a model usable in the Czech Republic. A final SWOT analysis describes all strengths, weaknesses, opportunities and threats of the given model.
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Book in the world of multimedia
SLÁDKOVÁ, Lenka
This thesis deals with various kinds of the media (movie, audiobooks, ebooks) as alternative option of printed book. The research focuses on hightschool students atittude to these kinds of the media. The thesis is inspired by Jiří Trávníček?s reader?s research. The research was realized on basis of questionnaire method.
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Obchodní modely digitální distribuce audia
Hlaváček, Ondřej ; Šedivá, Zuzana (advisor) ; Kafka, Daniel (referee)
This thesis considers current status of recording industry divided into two parts -- music and audiobooks, either in the whole world and Czech Republic. Used technologies, payment systems and business models are examined alongside with fresh information from recording industry. The models part describes an ideal business model, which incorporates current trends and creates a vision of the business in the future. Applied part adjusts this model according to real world factors into a model usable in the Czech Republic. A final SWOT analysis describes all strengths, weaknesses, opportunities and threats of the given model.
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