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Popularization of science in Czech audiovisual media with focus on astronautics
Vopršal, Lukáš ; Jirák, Jan (advisor) ; Halada, Jan (referee)
This thesis deals with the topic of processing and popularization of science, namely the field of cosmonautics within the context of the Czech audiovisual media. The first aim of the thesis is to critically analyze the content of selected episodes broadcasted on a science-popular program within the course of the years of 2021-2022. The second aim is to evaluate the use of popularization elements within the selected episodes through an application of suitable comparative methods. The dissertation is divided into a theoretical and a practical part. In the theoretical part of the work, a research was conducted based on Czech and foreign professional literature, with the aim of mapping and describing different approaches to the popularization of science in the media. This has been done by defining the terms science, mass media, scientific journalism and popularization of science within this context. An extensive part of the research is organized in a chronological fashion, encompassing the development and evolution of Czech scientific journalism, with its beginnings in the second half of the 19th century to the present day. This trajectory is analyzed in detail using the examples of two renowned science-popular programs called "Meteor" and "Okna vesmíru dokořán". In the practical part, it has been...
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The first people in space according to Czechoslovak media
Panák, Břetislav ; Štaif, Jiří (advisor) ; Lomíček, Jan (referee)
This thesis focused on how propaganda was used in the Czechoslovak media and how that directly relatedd to the first people in space. The aim is an analysis of celebrities of Soviet state system including Yuri Gagarin, Valentina Tereshkova and also John Glenn for comparison. The thesis discusses how these people were promoted and constructed into cult heroes in Eastern, Western and Third World countries. The secondary literature of this subject was not yet analysed and the author wants to use it for further study. The contemporary sources are used in the press - Rude pravo, Mlady svet, Dikobraz, ABC mladych prirodovedcu a techniku and the Ceskoslovensky vojak.
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Communication strategy of NASA during space programs Mercury, Gemini and Apollo in the years 1958 - 1972
Dorňáková, Nikol ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
Master's thesis "Communication strategy of NASA during space programs Mercury, Gemini and Apollo space programs in 1958-1972" is a summary of the work of National Aeronautics and Space Administration (NASA) in the field of external communications. This diploma thesis maps the communication strategy during the first space programs Mercury, Gemini and Apollo in the 50s-70s. of the 20th century. It also puts it in a wider historical, social and media context. It is also devoted to the emergence of NASA, to individual programs and the emergence of space interest in the United States.
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The first people in space according to Czechoslovak media
Panák, Břetislav ; Štaif, Jiří (advisor) ; Lomíček, Jan (referee)
This thesis focused on how propaganda was used in the Czechoslovak media and how that directly relatedd to the first people in space. The aim is an analysis of celebrities of Soviet state system including Yuri Gagarin, Valentina Tereshkova and also John Glenn for comparison. The thesis discusses how these people were promoted and constructed into cult heroes in Eastern, Western and Third World countries. The secondary literature of this subject was not yet analysed and the author wants to use it for further study. The contemporary sources are used in the press - Rude pravo, Mlady svet, Dikobraz, ABC mladych prirodovedcu a techniku and the Ceskoslovensky vojak.
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