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Cognitive Biases in Legal Thinking
Zaklaiová, Vanda ; Žák Krzyžanková, Katarzyna (advisor) ; Maršálek, Pavel (referee)
Cognitive Biases in Legal Thinking Abstract This diploma thesis addresses the phenomenon of cognitive biases in legal thinking, i.e., it connects the latest findings in psychology and behavioural economics with various areas of law. It aims to introduce selected illusions of mind to the reader, especially those most significantly affecting not only judges, forensic experts or attorneys, but also legislators and policy-makers, as well as general public when they come into contact with law. The thesis also presents ways of eliminating the negative influence of biases on law and justice (to the extent possible), and even suggests appropriate use of them for the benefit of the society as a whole. The thesis is therefore a review study, mostly based on the analysis of dozens of empirical studies, which on one hand informs the readers about the errors resulting from the cognitive biases, and on the other hand encourages application of the proposed methods of eliminating the negative impact of errors in readers' own legal practice - or at least encourages them to take the analysed biases into account. The introduction briefly explains why lawyers should take the latest findings in the field of cognitive and behavioural sciences into account. Furthermore, it explains what heuristics and cognitive biases are, and...
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Use of the anchoring effect in marketing communication
Režný, Michal ; Vranka, Marek (advisor) ; Báča, Ladislav (referee)
This bachelor thesis is dedicated to the study of the anchoring effect, one of the most common cognitive biases, and its potential use in marketing communication. The first section of the first part provides a theoretical summary of the anchoring effect as a psychological phenomenon in the form in which it was defined by Amos Tversky and Daniel Kahneman in the early 1970s. It addresses the possible explanations of anchoring and also gives a brief introduction to related cognitive biases, understanding of which is crucial for further orientation in the use of anchoring in marketing communication. The main body of the first part is formed by a theoretical research of academic literature and consequently conducted studies and experiments. The terminological discrepancies between fields when it comes to anchoring in marketing communication are dealt with special attention. A considerable part of this section is dedicated to the different types of use of anchoring in marketing communication. The second part of this paper is an empirical one. It describes an experiment conducted by the author of this work with the objective of studying the effect of anchoring and its usability in practice on the example of fictitious car commercials. The results of the experiment suggest that while there is an evidence...
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Behavior analysis of unskilled negotiators during negotiation
Szabó, Tomáš ; Jarošová, Eva (advisor) ; Jusko, Roman (referee)
This thesis attempts to map out the negotiation strategies used by unskilled negotiators and among these, to identify those strategies which prevent such negotiators from achieving the most effective outcome. In highlighting such incorrect negotiating strategies, the thesis aims to steer academics away from using such strategies as part of their future teaching material on negotiation strategies. The theoretical aspect of this work describes the theory behind negotiating strategies and maps the features, styles and negotiation procedures which are used during negotiation. The practical part of the thesis interprets results gained from the research which was carried out. This research, which was conducted in the winter semester of the 2013/2014 academic year, involved the staging of bargaining games that were held over five separate sessions as part of the subject "Introductory training of social and management skills".
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