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Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
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Business Plan
Bureš, Ondřej ; Polák, Michal (referee) ; Pernica, Martin (advisor)
This diploma thesis deals with harvesting electrical power from renewable resources - natural raw materials, specifically from biomass, by means of energy producing equipment - biogas station. Theoretical part is focused on possibilities of energy production from renewable resources, analysis of administrative measures connected both with power engineering legislature and limited company establishing. It deals with procedures necessary for implementation of the plan and funding possibilities - grants and long term bank loans. Following analytical part is aimed to particular identification of surroundings, chances and risks connected with proposed design. Prospectus with the objective of establishing limited company BS Cerekvice nad Loučnou, s.r.o. is described in the project; this company will be focused on construction and operation of biogas station, producing electric power and heat.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Marketing Mix Proposal in Selected Company
Růžičková, Žaneta ; Dvořáková, Hana Grünwald (referee) ; Milichovský, František (advisor)
The diploma thesis is a proposal of a marketing mix for a selected company. It is divided into 3 parts. The first part is theoretical, where the theoretical background is described. This section describes the company, in general its functions and marketing mix of the company. Research is based on theoretical part. There are propose research methods, analysis and qualitative research marketing mix of the chosen company. In the third part of the thesis are individual suggestions for improving the marketing mix of the company.
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Business Plan
Bureš, Ondřej ; Polák, Michal (referee) ; Pernica, Martin (advisor)
This diploma thesis deals with harvesting electrical power from renewable resources - natural raw materials, specifically from biomass, by means of energy producing equipment - biogas station. Theoretical part is focused on possibilities of energy production from renewable resources, analysis of administrative measures connected both with power engineering legislature and limited company establishing. It deals with procedures necessary for implementation of the plan and funding possibilities - grants and long term bank loans. Following analytical part is aimed to particular identification of surroundings, chances and risks connected with proposed design. Prospectus with the objective of establishing limited company BS Cerekvice nad Loučnou, s.r.o. is described in the project; this company will be focused on construction and operation of biogas station, producing electric power and heat.
|
|
| |
|
|
Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
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