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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The influence of the financial crisis on advertising expenditure volume
 Michalcová, Anna ; Písař, Pavel (advisor) ; Zemplinerová, Alena (referee)
The main objective of my bachelor thesis is to analyze the possible influence of the financial crisis on advertising expenditures. The first part of the thesis compares several examples of theoretical approaches to the economics of advertising. The analytical part of the thesis investigates the impact of the financial crisis on advertising expenditures. I have performed the analysis on the example of the Czech Republic and USA, where it was possible to observe such an influence in advance. In the final part I apprise of a situation in several companies, and evaluate whether the financial crisis has affected their advertising expenditures.
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