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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Evaluation of the development of new banks in the Czech banking market
 Hillerová, Lucie ; Dvořák, Petr (advisor) ; Hoffman, Andrej (referee)
This bachelor thesis on the topic Evaluation of development of new banks in the Czech banking market responds to new entrants to the market in the years 2007, 2010 and 2011, based on an analysis of three selected banks, Air Bank, Fio bank and ZUNO BANK, trying to evaluate the performance of these banks. Evaluation is based on the examination of the financial statements for the years 2010 to 2014 and provides a summary of selected indicators of banks and author´s commentary. After completing the work, it is clear that Air Bank and Fio bank were able to build a stable position in the market and ranked among the medium-sized banks. On the contrary ZUNO BANK after a deeper examination shows signs of instability and is now offered for sale by the owners. New banks on the market today have an important position, they healthily compete with traditional banks and have high potential.
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Analysis of marketing communication of selected new banks on the Czech market
 Stráníková, Martina ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The aim of this master thesis is to analyze marketing communication of new banks which entered the Czech market in 2011. The first part of the thesis contains the theoretical background regarding marketing in services, marketing communication and methodology of market research. The practical part deals with the analysis and comparison of marketing communication of Zuno, Air Bank and Equa bank. The practical part contains own quantitative and qualitative market research focused on perception of marketing communication of these banks by the public and their clients. Based on this research and SWOT analysis the possibilities of improvement in the future are presented at the end of the thesis.
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