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Analysis of web portals of private ambulances
Masárová, Kateřina ; Brixí, Radim (advisor) ; Veber, Jaromír (referee)
This bachelor study deals with an analysis of the private mammography centers websites in the Czech Republic, compare the content of these webpages with the needs of their patiens. The study briefly mentions the issue of mammography centers, then describes the principles of properly made website. The main part is devoted to drawing up criteria based on these principles and the subsequent comparison of selected websites. Next part of this study is analysing of the results of a survey among patients. From the results of sites ranting and user survey are made recommendations for possible improvements of the current state of these websites.
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The function of graphics in on-line advertising
Nadrchal, Tomáš ; Šedivá, Zuzana (advisor) ; Benáčanová, Helena (referee)
This bachelor's work describes the basic functions of graphics in advertising and in a company's on-line presentation. The author focuses theoretically on the basic elements of web design, on the psychological impact of shapes and colors on costumer and on the particularity of on-line advertising itself. Great attention is paid to a company's on-line presentation. Subsequently, there is a space provided to the ethical and technological standards of on-line advertising in the bachelor's work, in which is great attention paid to the suitability of graphical formats and optimization of websites. A part of the work is devoted to the psychology of costumer's behavior on the Internet and to the testing methods of user's work with a website. In the practical part of the bachelor's work the author is analyzing selected company's on-line presentations, for which he consecutively creates a list of recommendations for improvement of their Internet campaigns.
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Creation a small organization website analysis
Labašta, Petr ; Toman, Prokop (advisor) ; Havlan, Jan (referee)
This work theoretically and practically deals with creating website of a small organization. The theoretical part is aimed on rules and procedures, which everybody should follow in order to create quality websites. The theoretical part also describes the purpose of a website for organization and visitors of the presentation. The practical part is aimed on my own knowledge and experience. This part describes creating a website for a pension, analyses the original website and possible causes of the owners' demand for an update. And the last part is my view of the future of websites and describing possible new functions and possibilities of websites.
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Comparison study of www pages of world universities
Velehradský, Petr ; Kubešová, Vlasta (advisor) ; Toman, Prokop (referee)
Cílem této práce je zanalyzovat a porovnat celkovou úroveň webových stránek vybraných univerzit z celého světa a navrhnout konkrétní doporučení pro inovaci internetové prezentace VŠE. K analýze, při níž je aplikováno celkem 21 kritérií, jsou použity webové stránky těchto pěti univerzit: City University of Hong Kong, Harvard University, University of Otago, University of South Africa a Vysoké školy ekonomické v Praze.
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Comparative analysis of www pages of czech universities
Trpák, Aleš ; Střížová, Vlasta (advisor) ; Kubeš, Jiří (referee)
Cílem této bakalářské práce je analýza a porovnání celkové úrovně webových prezentací vybraných vysokých škol v České republice. V této analýze se porovnává na základě 15 kritérií následujících šest českých vysokých škol: Karlova univerzita v Praze, Masarykova univerzita v Brně, ČVUT Praha, Vysoké učení technické Brno, Západočeská univerzita v Plzni a Vysoká škola ekonomická v Praze
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