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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Comparison of OEZ company strategy before and after takeover by Siemens
 Faltusová, Ludmila ; Zamykalová, Miroslava (advisor) ; Vlčková, Magdalena (referee)
This thesis mainly deals with comparison of OEZ company strategy before and after the takeover by concern Siemens. Theoretical knowledge is interconnected with practice within the company. After the thorough introduction of both companies I deal with takeover itself and with motives, which resulted in the acquisition. In the next part, every particular policy of marketing mix is described and compared. In the last chapter, SWOT analyses are worked out and by their comparison I can evaluate the situation, in which the company was before the takeover and in which the company is now. The main contribution is the evaluation considering the described fields and also the general evaluation by SWOT analyses.
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Product policy on Internet
 Součková, Pavla ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
The aim of this bachelor thesis is to analyse selected aspects of product policy on Internet. Using statistics from recent years is demonstrated the rapid development of online shopping. The first chapter includes the specifics of marketing mix on internet and the proces of launching new products into online sales. The second chapter focuses on the specifics of e-commerce and on examining statistics of online sales. In the third chapter are outlined new trends and possibilities of further development of online shopping.
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Product policy on the Internet
 Nováčková, Lucie ; Sedláček, Jiří (advisor) ; Schwingerová, Pavla (referee)
The subjekt of this bachelor work is Product policy on the Internet. The work defines these term and analyses weaknesses and gains of these costruct. The thesis also includes the commodity structure of sale on the Internet in Czech republic and also in EU countries.
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