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The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)
Dušek, Petr ; Bednařík, Petr (advisor) ; Kraus, Jiří (referee)
Rigorous thesis "The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)" deals with propaganda in the sports journalism. Its aim is to evaluate how the Czechoslovak press reported about successes of one of the best domestic athlet Emil Zatopek at the Olympic Games in London and Helsinki. I defined a hypothesis, based on specialized literature and observation, that journalists exploited Zatopek's triumphs for propagandistic reasons, and presented the successful athlet as a socialist hero. I verified this hypothesis by means of quantitative content analysis of the journals Rude pravo and Lidova demokracie. I defined two secondary hypothesis as well: The news coverage of the Olympic Games in 1952 was more propagandistically damaged than the Olympic Games in 1948, and the news coverage by Rude pravo of both Olympic Games was more propagandistically damaged than by Lidova demokracie. In the analysis I measure the propagandistic damage of the articles, the photos and the representations of Emil Zatopek. The whole research has a deep theoretical background, which includes a definition of propaganda, an outline of the cultural policy 1948-1952, and a definition of the "hero" concept based on different conceptions from both sides of the Iron Curtain.
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Comparation of Vera Caslavska's olympic victories media images in the contenporary press
Rybářová, Adéla ; Cebe, Jan (advisor) ; Skalecká, Veronika (referee)
Bachelor theses Comparation of Olympic victories of Věra Čáslavská in contemporary press is focused on analysis of newspaper articles concerning Olympic victories of Věra Čáslavská on the Olympic Games in Tokio in 1964 and in Mexico in 1968. Based on the analysis of these articles media image of these victories is compared in both of the monitored periods as well as in the monitored daily newspaper. Media image is also put into period context, observed is especially its use for political propaganda. Among analysed newspaper belongs Rudé právo: Orgán Ústředního výboru Komunistické strany Československa, Lidová demokracie: Orgán Československé strany lidové and Mladá fronta: Deník mladých lidí. Monitored period was set on the week before and two weeks after Olympic Games. Analysis of articles contains their content as well as the language used.
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Media image of nine ice hockey world championships in the Czechoslovakia and Czech republic in the contemporary press
Velikovská, Tereza ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
The thesis "Media image of nine ice hockey world championships in the Czechoslovakia and the Czech Republic in the contemporary press" focuses on reporting on nine ice hockey world championships hosted by the Czechoslovakia and the Czech Republic in media. This is done by qualitative analysis of articles in the contemporary press in both specialized sports daily or weekly papers and general papers. The goal of this thesis is to prove how the style of reporting changed since the first championship in 1933 through seven decades to the last one in 2004. Apart from analyzing the degree and target of critique and style of reporting, it also focuses on the influence of current political climate and propaganda in the period between world wars, after the World War II, 1968 Russian occupation and shortly after the Velvet revolution. The reporting period was set at one month before the start of each tournament and two weeks after it's end. In case of 1933 and 1938 championships, the thesis analyzes the following papers: Rudé právo, České slovo, Národní politika. In later years: Československý sport, Mladá fronta, Rudé právo, Svobodné slovo (all daily), Stadión and Gól (both weekly). After the Velvet revolution: Sport, Právo, MF Dnes (all daily). The analysis focuses mostly on the content of the reporting.
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COMPARATIVE ANALYSIS OF THE APPROACH TOWARDS THE OLYMPIC VICTORIES OF E. ZÁTOPEK AND V. CASLAVSKA IN THE CONTEMPORARY PRESS
Velikovská, Tereza ; Bednařík, Petr (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis Comparative analysis of the approach towards the Olympic victories of Emil Zátopek and Věra Čáslavská in the contemporary press focuses on the comparison of different ways the press informed about the Olympic victories of two successful Czech athletes, Emil Zátopek and Věra Čáslavská, using analysis and comparison in articles of four contemporary daily newspapers regarding their victories and Olympic games in general. Using these articles, the goal of the thesis is to prove that Olympic victories of Emil Zátopek were misused by the communist regime as a tool for propaganda, influencing the quality and objectivity of sports news. In 1960s, at a time when the regime strictness loosened, the hypothesis concludes that informing about the victories of Věra Čáslavská was significantly less influenced by the propaganda. The observed period starts two weeks ahead of the start of the Olympics and ends one month after its end. The thesis analyses articles in Rudé právo, Mladá fronta and Svobodné slovo. In Věra Čáslavská's case, Československý sport is also included. The analysis is focused mainly on the actual content, mentioning also some of the published photographs.
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The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)
Dušek, Petr ; Bednařík, Petr (advisor) ; Kraus, Jiří (referee)
Rigorous thesis "The Hero of Totalitarian Media: The Comparative Analysis of Emil Zátopek's Olympic Victories (1948, 1952)" deals with propaganda in the sports journalism. Its aim is to evaluate how the Czechoslovak press reported about successes of one of the best domestic athlet Emil Zatopek at the Olympic Games in London and Helsinki. I defined a hypothesis, based on specialized literature and observation, that journalists exploited Zatopek's triumphs for propagandistic reasons, and presented the successful athlet as a socialist hero. I verified this hypothesis by means of quantitative content analysis of the journals Rude pravo and Lidova demokracie. I defined two secondary hypothesis as well: The news coverage of the Olympic Games in 1952 was more propagandistically damaged than the Olympic Games in 1948, and the news coverage by Rude pravo of both Olympic Games was more propagandistically damaged than by Lidova demokracie. In the analysis I measure the propagandistic damage of the articles, the photos and the representations of Emil Zatopek. The whole research has a deep theoretical background, which includes a definition of propaganda, an outline of the cultural policy 1948-1952, and a definition of the "hero" concept based on different conceptions from both sides of the Iron Curtain.
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