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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The Marketing Mix Proposal
 Nová, Lenka ; Slíva, Martin (referee) ; Novák, Petr (advisor)
The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.
Detailed record
The Marketing Mix Proposal
 Nová, Lenka ; Slíva, Martin (referee) ; Novák, Petr (advisor)
The master´s thesis focuses on the definition of marketing mix in company p.k.Solvent Ltd. and its customers. Specifies the individual components of the marketing mix, analyzes the business area and includes the area of marketing research in customer satisfaction. It compares theoretical knowledge with reality. It contains proposals to improve customer satisfaction, which contribute to increased competitiveness and increased profits of the company.
Detailed record

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