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Valuation of the company in an international context
Ludvíková, Denisa ; Strouhal, Jiří (advisor) ; Smrčka, Luboš (referee)
The aim of this diploma thesis is to determine the market value of the company Svijany, a.s. as of 31. 12. 2014 using the discounted cash flow methods FCFF and FCFE. The purpose of valuation is for company owners. The thesis is divided into two main chapters. A theoretical chapter defines the concepts, reasons for valuation and the main processes and principles of valuation. A practical chapter applies the methods specified in theoretical part. The practical part contains strategic and financial analysis necessary to determine the future value of the company. As a next, the results of previous analyses are applied to identify value drivers and create financial plan. Finally, based on previous calculations it is possible to focus on valuation of the company using the discounted cash flow methods. In the end the individual methods of valuation are compared.
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Marketing strategy of Svijany brewery
Vostrý, Filip ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The aim of this thesis is, based on the knowledge of marketing theory, to describe in detail marketing strategy of Svijany brewery, analyze its strengths and weaknesses and based on these findings recommend changes that would help brewery in the future. Thesis includes secondary analysis of surveys, MML-TGI database and SWOT matrix on whose basis the proposals are made.
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Business valuation
Jinoch, Pavel ; Drozen, František (advisor) ; Knopp, Daniel (referee)
The aim of the thesis is to determine the value of equity of the company Pivovar Svijany a.s. as of January 1st, 2013.The first chapters contain the theoretical basis of business valuation and the introduction of the analysed business itself. The main part of this thesis is focused on the analysis of macro and micro environment that helps to make the prognosis of the future development of the relevant market. The prognosis of the relevant market and so-called value drivers is then essential to draw up a financial plan which is then used to determine the value of the company for its owners. To assess the value of the company the DCF Entity Method and Guideline Public Company Method are used.
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