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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Influence of television advertising during the american Super Bowl on the price and volume of shares of advertising companies
 Čurda, Filip ; Stroukal, Dominik (advisor) ; Čermáková, Klára (referee)
This thesis examines the impact of television advertising and subsequent consumer rating of commercials during the American event Super Bowl on a change of price and volume of stocks of companies that advertised. Using the development of values compared to the price and volume of shares of companies that advertised during the event over the years 2010-2014 with trend at intervals around the Super Bowl, I prove that there is no overall effect. Simultaneously the consumer evaluation of commercials does not have a clear impact on changes in the value or number of shares of advertising companies.
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Analysis of Advertising Spots in the Frame of Super Bowl
 Maršánová, Petra ; Novák, Michal (advisor) ; Bína, Vladislav (referee)
This bachelor's thesis discusses the world-famous media space for the finale of American football called Super Bowl. This space is used by global brands to promote their products while also competing to attract the largest audience. The audience responses are measured using a variety of media indicators that evaluate position of ads on the ladder of spectator popularity. The main attribute of all spots is creativity and originality. The aim of the practical part is the introduction of companies that have performed with their ad spots from 2006 to 2015. Thesis also analyses orientation of each commercial in given time period. In recent years, television ads are aimed mainly at cars and drinks. The theoretical part introduces the essence of modern marketing communication and communication tools. Afterwards it's focused towards advertising and promotion of the modern trends in the use of event marketing.
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