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Introduction of selected Performance Measures in a selected Company
Kříž, Jakub ; Zelená, Veronika (advisor) ; Přibil, Jiří (referee)
The aim of this bachelor thesis is to perform a literature search focused on the issue of Balanced Scorecard and subsequent application of theoretical knowledge to the chosen company. At the beginning of my work the origin and nature of this method are described in brief. Furthermore, my work thoroughly describes the different perspectives of the Balanced Scorecard, and there is also a mention of the issue of strategic maps and key performance indicators in the context of the Balanced Scorecard method. Conclusion of the bachelor thesis is strategic map TOPTHERM Company Ltd., which served as the basis for the design of the Balanced Scorecard at the company.
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Dynamic BSC and strategy maps as a tool for corporate communications
Malá, Kateřina ; Mildeová, Stanislava (advisor) ; Leciánová, Gabriela (referee)
Balanced Scorecard (BSC) is one of the current methods of strategic management and planning. Unlike some methods are focused on non-financial measures, when their connection with financial indicators leads to more efficient management of business performance. Dynamic BSC is one of the modifications of the BSC method, which uses elements of system dynamics and system thinking, for its optimization. One of the elements that are used in conjunction with this method, the strategy maps, which is used to visualize the interdependence of goals and metrics between basic BSC perspectives (financial , customer , internal processes , learning and growth). Balanced Scorecard and strategy maps can also serve as a tool for communicating critical information in enterprise-wide breadth. This use allows employees at lower levels of management to be informed about the objectives of the company, and their specific involvement to achieve them (their contribution to strategic , tactical and operational objectives ). The contribution of the thesis is the exploration and subsequent evaluation , which is the awareness and use of methods Balanced Scorecard and strategy maps to support communication and awareness in enterprises.
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The use of the concept of Balanced Scorecard in the company managed by projects
Mikovcová, Petra ; Král, Bohumil (advisor) ; Boučková, Markéta (referee)
Strategic decisions in companies were previously based only on financial indicatores. Management of companies in today's competitive business environment requires to make strategic desicions focus on financial and non-financial information. Balance Scorecard method, which is described in the theoretical part of the thesis, provides to link financial and non-financial information. The thesis also describes in detail the concept of project management, which is used by the company management. It is the application of methods of management in companies that providing their services precisely tailored to specific customer. The aim of the thesis is make an analysis of using the management by project in EG - Expert Ltd. and suggest if Balance Scorecard is suitable for EG-Expert Ltd. The practical part of the thesis contains an evaluation of current state of performance measurement in company and the draft of strategy maps and benchmarks for achieving the goals of the company.
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Aplication of Balanced Scorecard
Fixová, Markéta ; Neumaierová, Inka (advisor) ; Pánková, Jitka (referee)
This thesis that deals with the issue of "Application of the Balanced Scorecard method" focuses on establishing a strategy of the K company that makes its business in the field of transport and logistics. For the purposes of this study a method of Balanced Scorecard is used to express the strategic goals. Linking of these is shown in a strategy map. Theoretical part evaluates importance and reasons for chosing the Balanced Scorecard technique. Analysis of current situation finished with the SWOT analysis follows in the next section. Strategic goals are to be stated in four perspectives in the very last section of this thesis. These goals are connected into a strategy map. Finally, the importance of the feedback is being evaluated.
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Aplikace Balanced Scorecard
Jirásková, Eva ; Neumaierová, Inka (advisor) ; Závodská, Jana (referee)
Balanced scorecard is a tool to execute and monitor the organizational strategy by using a combination of financial and non financial measures. It is designed to translate vision and strategy into objectives and measures across four balanced perspectives: financial, customers, internal business process and learning and growth. It gives a framework ensuring that the strategy is translated into a coherent set of performance measures. Strategy maps are a complementary tool to the balanced scorecard, and provide a visual representation of the components of an organization's strategy.
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