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Teambuilding programs in CR
Krejčík, Jan ; Janák, Vladimír (advisor) ; Ruda, Tomáš (referee)
Title: Teambuilding programs in CR Goals: The goal of this essay is to compose an overview of the Czech market in the field of teambuilding programs and to compare the Czech supply and the supply of some chosen foreign teambuilding agencies. A next goal of this essay is to propose measures, which could help to improve the quality and widening of the Czech supply in the specific field of teambuilding services. Method: In the order of collecting the necessary data for the definition of the term, we performed a research of the technical literature. For the analysis of the Czech and the foreign supply we used electronic sources. Results: Show us the leaks or the week spots in the Czech supply in the field of teambuilding, compared to the foreign market. They also show us some possibilities how to utilize these weaknesses for our advantage. Key words: teambuilding, programs, agencies, Czech and foreign supply
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Analysis of the effectiveness of the ALBI company TV campaign
Knoblochová, Petra ; Tahal, Radek (advisor) ; Pešl, Libor (referee)
The aim of this thesis is to carry out a marketing survey and to analyze the effectiveness of a TV campaign for ALBI company with major focus on answering a set of crucial research questions. The first part of the thesis covers such issues as marketing, marketing communication, advertising and marketing survey from a theoretical point of view. After that I introduce the ALBI company and its marketing activities. The practical part is devoted to the marketing survey itself. I present the preparatory phase, the realization of the survey and its results. The goal of the survey was to reveal consumer preferences and different mindsets within the Czech population. The main contribution of the thesis is the survey output and marketing recommendations which shall be used internally by ALBI in order to improve its processes within the marketing department.
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