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Czech Senators Communication on Social Media
Pečenková, Markéta ; Shavit, Anna (advisor) ; Klimeš, David (referee)
This Bachelor thesis concerns the possibilities of social networks for political communication. It describes the characteristics of professionalized communication via social networks, including the principles which should be respected in order to merge with their philosophy. Political communication is framed into this context, while its development and a motivation for entering the cyberspace are described. Synthesis of these two parts leads to revealing of a potential, which social networks symbolize for political communication. The major concern of the ensuing part is the analysis of Czech senators as they perform on Facebook and Twitter. Their official accounts are examined and, based on the rate of distinctive features quintessential for correctly grasped political communication within the social networks, senators' accounts are assessed whether they are in accordance with the set principles or not. This analysis is complemented by a survey, which was conducted with the Czech senators. Results of this survey show to what extent the Czech senators are comfortable with the defined principles. By interconnecting of researched academic sources, conducted analysis and undertaken survey, the conclusion is stated. That conclusion says if the potential, seen by the erudite academics, is reached by some...
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Collaborations of fashion companies and influencers on Instagram
Kopičková, Markéta ; Audyová, Petra (advisor) ; Koudelková, Petra (referee)
This bachelor thesis focuses on the phenomenon of influencers on social media and their use in the area of the marketing communication of fashion brands. The purpose of this thesis is to explore the influencer marketing on Instagram. The first part of this thesis describes the theoretical foundations based of marketing communication and PR. The next part of this thesis focuses on the specific forms of influencer marketing on Instagram which are followed by the research of followers of selected influencers that explores the impact of branded content on Instagram.
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Communication ov Czech Television on social networks
Viktora, Jiří ; Čermák, Miloš (advisor) ; Jirků, Jan (referee)
This bachelor's thesis focuses on the communication of Czech Television on social networks. Its goal is to analyse how public media communicate via social networks using the analysis of Czech Television as an example. The theoretical part deals with the definition and introduction of social networks with the focus on Facebook, Twitter and Google+. It also contains an overview of the most popular social networks and places them in context of social media. The method used in this thesis is a quantitative and qualitative analysis of all content, that was published on the main profiles of Czech Television, channel ČT24 and the Hyde Park Civilizace programme on Facebook, Twitter and Google+ between the 21st of March 2016 and the 3rd of April 2016. The analysis is completed by an overall interpretation of the gained data using responses to carefully chosen research questions.
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Czech Senators Communication on Social Media
Pečenková, Markéta ; Shavit, Anna (advisor) ; Klimeš, David (referee)
This Bachelor thesis concerns the possibilities of social networks for political communication. It describes the characteristics of professionalized communication via social networks, including the principles which should be respected in order to merge with their philosophy. Political communication is framed into this context, while its development and a motivation for entering the cyberspace are described. Synthesis of these two parts leads to revealing of a potential, which social networks symbolize for political communication. The major concern of the ensuing part is the analysis of Czech senators as they perform on Facebook and Twitter. Their official accounts are examined and, based on the rate of distinctive features quintessential for correctly grasped political communication within the social networks, senators' accounts are assessed whether they are in accordance with the set principles or not. This analysis is complemented by a survey, which was conducted with the Czech senators. Results of this survey show to what extent the Czech senators are comfortable with the defined principles. By interconnecting of researched academic sources, conducted analysis and undertaken survey, the conclusion is stated. That conclusion says if the potential, seen by the erudite academics, is reached by some...
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Fashion bloggers from the view of the personal branding and their role of opinion leaders
Marková, Kateřina ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on fashion bloggers, their personal branding and role of opinion readers. It summarizes theoretical knowledge about fashion blogs, Czech blogosphere, personal branding and opinion leaders. By using a descriptive analysis, this paper attempts to describe some of the methods bloggers use to brand themselves. The purpose of this research is to find common values and define the key to success. Their role of an opinion leader is also questioned in this work. Using a questionnaire, this work also evaluates reader's perspective on blogs. An important part is researching and conducting interviews with some of the industry insiders. The last chapter focuses on the forecast of near-future trends in fashion blogging.
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Fashion bloggers from the view of the personal branding and their role of opinion leaders
Marková, Kateřina ; Hejlová, Denisa (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on fashion bloggers, their personal branding and role of opinion readers. It summarizes theoretical knowledge about fashion blogs, Czech blogosphere, personal branding and opinion leaders. By using a descriptive analysis, this paper attempts to describe some of the methods bloggers use to brand themselves. The purpose of this research is to find common values and define the key to success. Their role of an opinion leader is also questioned in this work. Using a questionnaire, this work also evaluates reader's perspective on blogs. An important part is researching and conducting interviews with some of the industry insiders. The last chapter focuses on the forecast of near-future trends in fashion blogging.
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