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National Repository of Grey Literature

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Internet Marketing Skočík, Miroslav ; Novák, Jiří (referee) ; Němcová, Zuzana (advisor) Diploma thesis focuses on the selection and application of appropriate internet marketing tools. It specifies possible fields of B2C promotion on the internet. It analyses chosen company and its existing operations in the field of internet marketing due to recommended procedures and procedures of its competitors. Diploma thesis uses theoretical knowledge and analysis for application of proposed internet marketing strategy and finally compares performances of applied areas of the internet marketing. Detailed record

Internet marketing - theory and practise Prošek, Michal ; Řezníček, Václav (advisor) ; Čermák, Radim (referee) Internet marketing is important part of marketing. Internet marketing has the same goals as whole marketing, but it uses only tools, which are available by internet. This specific kind of marketing is becoming a large part of the business stategies. Problem is "How to use tools of internet marketing?" Correct use of these tools is different. It depends on the size of the company and their business targets. This work deals with the possibilities of internet marketing for small online e-shop. The first part is a summary of knowledge from available resources about internet marketing tools. The second part focuses on the practical use of knowledge. The author describes the current situation in the field of internet marketing in a small online e-shop with sporting goods. The description is base of SWOT study. The results of SWOT are reflected in the final proposal of using internet marketing tools for this concrete company. Detailed record

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