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Vnímání globálních hrozeb u seniorů Jihomoravského kraje
Jančářová, Petra
The bachelor's thesis aims to find out what security threats seniors perceive as current and most threatening not only them, but also the whole Czech society. Within the basic starting points, three categories of threats were defined, on which the research is based and characterized by the researched group of respondents, which consisted of seniors in the South Moravian Region from the age of 60. The results pointed to increased concerns about short-term threats, especially COVID-19 infection.
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Posouzení kvality života seniorů v městské části Brno-Sever
Rožek, Miroslav
The aim of this bachelor thesis is to analyse the life quality of seniors in the district Brno-sever. The main objective is to assess the life quality in chosen areas related to the topic. In the theoretical part of the thesis there is a literature summary from the field. The practical part of the thesis includes a questionnaire survey. Results of the survey were used to formulate recommendations for local seniors life quality improvement.
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Demografické faktory materiálních podmínek kvality života seniorů v Brně
Langová, Aneta
The bachelor's thesis focuses on the material quality of life of seniors in the city of Brno. The aim of this work is to determine the importance of key demographic factors of material conditions of quality of life of seniors in Brno. The aim of the work was realized by a questionnaire survey through 250 respondents selected according to the quota selection. The answers were evaluated by the method of word character analysis (square contingency and Pearson's coefficient). The degree of dependence between the amount of old-age pension and gender (P = 0.44), education (P = 0.56) and branch of employment (P = 0.57) proved to be significant. It was also found that the higher the old-age pension, the higher the expenditure on food (P = 0.46), interests (P = 0.45) and savings (P = 0.45). The material quality of life is most often influenced by education and the field of employment of the last long-term profession.
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The demographic changes in the senior generation : impact on hotel business /
Freiherr von Münster-Kistner, Dieter Friedrich-Wilhelm
The demonstrated changes in the demographic structure of population fluctuations have implications on all fields of economic and social life, which include the tourism and hotel business. The above work is based on the question of how the hotel business will develop in the light of the looming demographic changes and how to react on it. For this purpose, the "older generation" was viewed from different perspectives and identifies what claims are laid on senior tourism and hospitality industry. In the context of a theoretical assumption of price elasticity, demand patterns under the condition currently being used by the target group average of about 900.00 Euro per trip was calculated. Similarly, the question was investigated, which services are made for this target group and how the market satisfies the desires of this target group and how they are taken into account. Here it was noticeable that, for example, the selected tour operators accounted at the time of the investigation, no offers for the target group 50+ and older in their catalogues. Although many offers approached the interests of the target group, the use of the services or memberships were bound, so the offer is not freely accessible to all buyers. Similarly, there are some so-called senior hotels that call themselves that way, but essentially they are not aligned to the specific target group and thus do not meet the requirements. A key finding of the study is that the emerging demand is very high at respective hotels for the target group, but not currently on the market it can not satisfactorily be fulfilled. Seniors are treated as an overall sophisticated tourist group, especially as regards the level of comfort and accommodation, the range of services and security at the resort. The most crucial factor is the provision of services that takes into account the special needs, i. e. often the age-related limitations, the older generation. Moreover, added the claim to a diverse range of programs, which includes the wide range of diverse inter-ests and the performance of the older traveller. Here, in particular an increased claim proves in the field of health maintenance and preventive health care and the growing interest in cultural education as the segments with growing potential. Münster -- Demographic changes in senior generation -- hotel business - 25 Hotel operators are asked why the task in the future accordingly adapts their offer and to modify it so that it adapts to the specific needs of seniors. Although a wide range of tourism in the future for young people, business customers and individuals are needed in various areas, but the demand for senior citizens offers an even greater increase in the near future. If a holiday destination or a hotel operator explains in establishing and enhancing a senior-friendly tourism to his destination, then the offers described in this work pro-ject-oriented plot structure should help guide the achievement of the goal of the tour-ism market and the hotel business to analyze successfully in the future and to develop and expand. In summary, it should be noted that the chosen path, be retained as well as implemented and described the project needs, because it, albeit long, is already prov-ing to be successful. It is the upcoming change processes through the growing realiza-tion that demographic change can only be successful, if the needs of the older genera-tion are considered sustainable and the independence of this population can be main-tained as long as possible. This requires a rethinking on all parties influencing the market. As part of the previously existing studies on this subject and also in conversa-tions with those surveyed, it became clear that an isolated foray sporadic service will be little time to succeed. Future prospects are to be expected only when actions are created sustained, focused and an interdisciplinary area. This means that actors, service providers and experts must agree on certain goals and reach an agreement of the cho-sen strategies. This goal seems to show how even small advances in recent years are to be reached. In any case, already proving successful pioneers in this field, prove the importance of all parties concerned to further utilization of existing resources. Both the representatives of the economy and the growing population of "olders "even want to initiate a long overdue change and do not represent only short-term individual interests.
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Influencer marketing a senioři
Havlíčková, Alena
HAVLÍČKOVÁ, A. Influencer marketing and elderly. Diploma thesis. Brno: Mendel Uni-versity, 2022. This thesis deals with influencer marketing and seniors. The aim of the thesis is to create recommendations for companies regarding the suitability of influencer marketing for senior consumers and recommendations for influencers regarding proper communication with senior consumers. The set goals are achieved on the basis of quantitative and qualitative research. A questionnaire survey (n = 200) and in-depth interviews (n = 20) are used to find out information about the use of the Internet by seniors. The research is supplemented by an analysis of social networks, including short interviews with influencers addressing the target group on the social network Instagram (n = 5). The obtained data are evaluated using statis-tical software Statistica 12. Based on the processing of all data, Influencer marketing is not yet a suitable tool for the target group of seniors at this time
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Využití floristiky k rozvoji jemné a hrubé motoriky pro vybranou skupinu osob
Vaňková, Magdaléna
The bachelor's thesis was prepared as part of studies at the Faculty of Horticulture of Mendel University, based in Lednice in the years 2020/2021. The work deals with the field of garden therapy and tries to connect this field with floristic work with the idea to be a part of it. The aim of this work was to design suitable floristic practices for various floristic decorations and to design these practices with minding the possibility of improving motor skills in a selected group of people who were seniors. The procedures were elaborated into detailed instructions in the form of methodological sheets.
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Trh mobilních technologií v ČR u vybraných cílových skupin
Doležalová, Lenka
DOLEŽALOVÁ, L. The mobile technologies market in connection of chosen customer groups in the Czech Republic. Bachelor thesis. Brno: PEF MENDELU, 2014.The aim of this bachelor thesis is a market research of the mobile technologies in the Czech Republic. This thesis describes an actual situation on the market. It also identifies and evaluates needs of retirement people, their knowledge of mobile phones and their satisfaction with the services provided by a mobile operators. The personal questionares and interviews were the main sources of information. The main results and recommendation are summarized in the conclusion of this report.
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Specifics of nursing care for patients with mental illness in an internal ward.
LOJÍKOVÁ, Simona
This bachelor's thesis focuses on the specifics of nursing care for mentally ill patients in an internal medicine ward. The aim of the thesis was to determine which mental disorders nurses most frequently encounter in the internal medicine ward. Other set objectives of this thesis included finding out what knowledge nurses have about the principles of communication with patients diagnosed with mental illness and what experiences nurses have with nursing care for mentally ill patients in the internal medicine ward. Another goal was to determine the most serious risks in providing nursing care, both for patients and nurses. One of the additional objectives was to find out how nurses ensure the safety of patients with organic mental disorders in the internal medicine ward.
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Communication practices of scammers targeting seniors in the age of digital media and artificial intelligence
Sládek, Viktor ; Wolák, Radim (advisor) ; Vranka, Marek (referee)
This bachelor thesis focuses on the communication practices of scammers targeting the elderly in the age of digital media and artificial intelligence. The theoretical part of the thesis focuses on the relationship between Czech seniors and digital media, as well as the most common scams perpetrated against seniors and the most common directions of Czech projects supporting their media literacy. In the practical part, qualitative research is conducted which will include interviews with representatives of the affected group. In the analytical part, two main conclusions are drawn from the interviews from which a proposal for a communication campaign will subsequently be presented. The aim of the thesis is to describe the current communication practices of scammers and to propose and offer solutions in an effort to help seniors in their fight against scammers.
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