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Light as an image. Light in Czech fine art from the 1940s to the present days
MICHALINOVÁ, Denisa
The subject of this master thesis is the phenomenon of light as a specific artistic medium. The main focus will be put on issues of non-narrative light installations, the dichotomy of picture/image and light (projected light, projected picture/image), light and space (changes in perception due to light intervention) and their synthesis, the symbolism of light and its transformations. The aim is to describe the context of the inclinations towards light as an artistic medium in the work of selected artists and to explain the links of this shift towards new forms of fine art especially after 1989. The argumentations will be based on the works of key personalities of the Czech and foreign art scene, namely the work of Zdeněk Pešánek (1896-1965), Dan Flavin (1933-1996), James Turrell (*1943) and others. The text will map related manifestations and tendencies in contemporary Czech art through a critical naming of the methods and procedures of light creation by these artists.
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The Analysis of the Communication Activities of The 3. Light Festival SIGNAL in 2015
Loušová, Barbora ; Klimeš, David (advisor) ; Shavit, Anna (referee)
The bachelor thesis "The Analysis of Communication Activities of the 3rd Light Festival SIGNAL in 2015" is aiming to present the options of organisations holding cultural events from the point of their communication activities on the example of the particular festival of lights. Firstly, the thesis situates the art festivals into a particular theoretical basis and evaluates their role in the culture and the society. Secondly it evaluates cultural organisations and art festivals from the art marketing perspective. Theoretical part also consists of application of the marketing communication in festival of lights environment. Practical part of the thesis uses this theoretical basis in order to compare it with the use of the marketing communication on the example of Light Festival SIGNAL. The objectives, the methodology and the research questions are determined. Then there is described the history and the character of the 3rd year of this event. Next chapter is dedicated to the marketing strategy of this year of the event, namely it describes its objectives, its target group and the possible competition and also the SWOT analysis is created. In the next part of the thesis the communication activities of the festival are described, particularly the marketing and communication mix and the partners of the...
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Signal Festival, its presentation and medialization
Krýslová, Eliška ; Kubaš, Mario (advisor) ; Hanzlík, Jan (referee)
The present bachelor thesis is focused on the presentation and medialization of the light festival entitled Signal Festival. It analyzes and compares the medialization of all four editions of the festival, which were held between the years 2013 and 2016. The theoretical part of the thesis is focused on methods used in media research. It also deals with the transformation of a cultural event into media event and specifically factors influencing this transformation. The practical part provides a quantitative analysis of media outputs during each of the editions of the festival, based on individual media outputs recorded in the media database Anopress. The thesis finishes with an evaluation of the efficiency of communication between the festival and media organizations.
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The Analysis of the Communication Activities of The 3. Light Festival SIGNAL in 2015
Loušová, Barbora ; Klimeš, David (advisor) ; Shavit, Anna (referee)
The bachelor thesis "The Analysis of Communication Activities of the 3rd Light Festival SIGNAL in 2015" is aiming to present the options of organisations holding cultural events from the point of their communication activities on the example of the particular festival of lights. Firstly, the thesis situates the art festivals into a particular theoretical basis and evaluates their role in the culture and the society. Secondly it evaluates cultural organisations and art festivals from the art marketing perspective. Theoretical part also consists of application of the marketing communication in festival of lights environment. Practical part of the thesis uses this theoretical basis in order to compare it with the use of the marketing communication on the example of Light Festival SIGNAL. The objectives, the methodology and the research questions are determined. Then there is described the history and the character of the 3rd year of this event. Next chapter is dedicated to the marketing strategy of this year of the event, namely it describes its objectives, its target group and the possible competition and also the SWOT analysis is created. In the next part of the thesis the communication activities of the festival are described, particularly the marketing and communication mix and the partners of the...
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THE EVALUATION OF PRAGUE´S SIGNAL FESTIVAL´S IMPACT ON THE SOCIO-ECONOMIC DEVELOPMENT OF THE TOURISM REGION
Strunová, Silvie ; Silovská, Hana (advisor) ; Vochozková, Jacqueline (referee)
This thesis focuses on evaluation of Prague's Signal festival, organized in 2013 and 2015, and it's impact on regional development in Prague and the Czech Republic as a whole, from economic, social and cultural stand point. The theoretical part puts emphasis on explanation of tourism, specifically event tourism, and cultural events. Quantitative data analysis in practical part proves that the festival was successful in bringing in higher number of visitors of the city. The number of visitors throughout the duration of the festival was higher than during comparable time periods and that Signal festival was clearly a decisive factor for visits, which allows us to draw conclusion that the festival supports tourism in the region. Calculations presented in this thesis prove that city council's financial contribution to 2014 Signal festival indirectly contributed to national budget as well as direct economic contributions to regional budgets, due to increased spending by visitors and other economic activity. Empirical examination demonstrates festival's positive impact on region's cultural life, better perception of public spaces by residents and the sustainable development of tourism region.
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