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Company Internet Sites and E-commerce
Hofman, Jan ; Bureš, Josef (referee) ; Koch, Miloš (advisor)
Thesis deal with complete proposition of internet sites and e-commerce. Thesis includes first analyse of all web functions, scheme of e-commerce, scheme of graphic layout, e-commerce implementation by the help of web programming languages and databases. Part of thesis is first initiation of internet sites, debugging, administration systém, technical and content updating. There is also economical evaluation, influence on the company, service of e-commerce and off-set evaluation whole system.
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Proposal of an E-commerce for Company
Kalužík, Jakub ; Leder, Petr (referee) ; Dvořák, Jiří (advisor)
This bachelor's thesis deals with the proposition of e-commerce and internet sites for a company which sells sports apparel and. The basis of part called The actual state of solved issues of this bachelor thesis deals with terms related with e-commerce. The following sections are devoted to brief characteristics of the company and to analysis of the solved issues. Then follows the design of e-commerce solutions. The final section deals with the evaluation of the project and also with the brief cost calculation.
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Proposal of an E-commerce for Company
Kalužík, Jakub ; Leder, Petr (referee) ; Dvořák, Jiří (advisor)
This bachelor's thesis deals with the proposition of e-commerce and internet sites for a company which sells sports apparel and. The basis of part called The actual state of solved issues of this bachelor thesis deals with terms related with e-commerce. The following sections are devoted to brief characteristics of the company and to analysis of the solved issues. Then follows the design of e-commerce solutions. The final section deals with the evaluation of the project and also with the brief cost calculation.
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Company Internet Sites and E-commerce
Hofman, Jan ; Bureš, Josef (referee) ; Koch, Miloš (advisor)
Thesis deal with complete proposition of internet sites and e-commerce. Thesis includes first analyse of all web functions, scheme of e-commerce, scheme of graphic layout, e-commerce implementation by the help of web programming languages and databases. Part of thesis is first initiation of internet sites, debugging, administration systém, technical and content updating. There is also economical evaluation, influence on the company, service of e-commerce and off-set evaluation whole system.
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The analysis marketing activities of the e-shops in selected segment
Adámek, Petr ; Sova, Martin (advisor) ; Čermák, Radim (referee)
The topic of this bachelor thesis is the analysis of marketing activities of the e-shops in selected segment, specifically the Internet marketing. It deals with the instruments of Internet marketing, Internet advertising services, and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the use of Internet marketing tools by potential competition and on the basis of the results make packages of recommendations for a new subject considering entering the market. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The practical part begins with introducing e-shops which were selected for the analysis. Following parts, are professing to analysis. Suggestions for the subject considering entering the at the cycle market are made in the last part of the practical part. The ending summarizes the results of the analysis and evaluates if the objective of the thesis was achieved. The main contribution of this thesis should be the analysis of potential competition and on the basis of the results making suggestions and recommendations for the effective use of Internet marketing tools to the new online bicycle shop.
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Analysis of the marketing activities of the selected e-shop
Rubínová, Klára ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The topic of this bachelor's thesis is an analysis of marketing activities of a selected e-shop from the Internet marketing point of view. It deals with the instruments of Internet marketing, Internet advertising services and the social media. The study focuses on introducing the topic of Internet marketing. A complete analysis of the selected e-shop is also present. The analysis is based on internal sources, which are mainly used for examination of viewer ratings and PPC systems. The next step was a presentation of evaluation or alternatively suggestion of possible improvements. The theoretical part introduces the Internet marketing itself, its instruments, techniques and ways of communication. The phenomenon of viewer ratings is also described. The practical part begins with general characteristics of the chosen e-shop. Following chapters focuses on the analysis itself. The conclusion section summarizes the analysis and evaluates the results of the research. The thesis aimed to introduce general instructions of how to make an analysis of Internet activities of one's own e-shop, which can be very beneficial.
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SEO analysis of the selected site
Hošták, Miroslav ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The bachelor thesis is dealing with problematic of website optimization for search engines. The result of the thesis is a creation of a control list that includes SEO factors that would be possible to use for controlling optimization of a smaller websites that are utilised for presentation purposes of tradesmen and small enterprises or alternatively, proceed accordingly to that when optimizing. Thesis is divided into theoretical and practical part, theoretical part includes first to third chapters and practical fourth and fifth. First chapter is dealing with SEO characteristics based on multiple opinion routings, describes division of SEO techniques into ethical and unethical, comments overall significance and addition of SEO, deals with its history and describes its relationship with online marketing. Second chapter is focused on present state of SEO, deals with relevant trends of website development and describes their mutual influence with algorithms of search engines, mostly Google search engine and sketches a prognosis of future direction of SEO. Third chapter adds information about web searching, specifically discusses characteristics and division of various types of search engines, describes what factors influences indexing ability of web sites and focuses in detail on Google search engine, characterises it and explains its underlying principles. First chapter of practical part of the thesis -- fourth, directly deals with creation of controlling list that serves for SEO optimisation of web sites. Describes reasons and a mode, by which was this list compelled and explains and advocates enlistment of its specific parts -- SEO factors. Further on, deals with division, quality and weights of specific factors. Fifth chapter deals with practical application of a control list on a specific example of a selected web site. Includes a description of a selected web site and results of an analysis conducted on it. Explains inclusion of selected SEO factors into a revitalisation of a web site and rates their success. Conclusion of work is related to assessment of overall value addition of a control list, of which significance and effectivity is supported by included practical findings.
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Srovnání web-prezentací vybraných cestovních kanceláří v ČR
Hronec, Lukáš ; Toman, Prokop (advisor)
Tématem této práce je srovnání webových prezentací dvou cestovních kanceláří v ČR. Zkoumá, jak se liší kvalita prezentací CK s podobnou nabídkou a dobou existence, které mají odlišnou popularitu. Zda jsou si jejich majitelé vědomi všech možností, které jim internet poskytuje a budoucnosti, jakou elektronické katalogy zájezdů mají. Analýza se zabývá jak použitelností a účelností prezentací, tak informacemi, které poskytují a jejich souladem se zákonem. Z pohledu CK je zkoumánat snadnost vyhledání v internetových vyhledávačích a přístupnost webových stránek pro zákazníky. Vyhodnocení je doplněno o návrhy řešení v problematických oblastech. Práce obsahuje také SEO (Search Engine Optimalization) analýzu pro každou CK zvlášť.
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