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Generation Z's perception of marketing content on social media
Drozdová, Barbora ; Hejlová, Denisa (advisor) ; Schneiderová, Soňa (referee)
Research shows that the youngest generation spends on average 10 hours per day of display time. Contents on social media are full of sponsored posts, however, there are not always marked. There were identified two main issues with advertisement on social media. First occurs when an advertisement is not marked or is not marked properly, the second occurs when the content is targeted to young audiences despite the fact that the content is highly inappropriate. Two researches of advertising on social media in Czech landscape from 2018 are introduced, qualitative and quantitative. After an analysis has been conducted regarding different approaches of stakeholders in the marketing industry, the findings suggest that regulations of audiovisual content in Czech Republic are highly inconsistent.
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Regulation of sales and advertising of non-prescription drugs
Zieglerová, Jindra ; Kryska, David (advisor) ; Svoboda, Petr (referee)
- Regulation of sales and advertising of non-prescription drugs The diploma thesis deals with the problems of the regulation of sales and advertising of non-prescription medicinal products which can be dispensed without a prescription. The main goal of this work is to evaluate this regulation in the context of ensuring the safety of users of medicinal products. Such safety might be threatened by placing easily available non- prescription medicinal products in stores and the growing promotion of medicines, which may pose a threat in case of using a fear for own health for marketing purposes. The first part of the thesis defines the basic concepts important for its topic. The second part presents the basic sources of legal regulation of sales and advertising of non-prescription medicinal products. Following chapter is devoted to the issue of registration of medicinal products with an emphasis on their classification for dispensing without prescription. A separate sub-section is also devoted to borderline products and differences in the regulation of their sales and advertising over medicinal products. The next section deals with the issue of sales of non- prescription medicinal products. Here are specified the conditions of the sales, which are compared with the conditions set for the dispensing of...
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