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Identification and evaluation of customer preferences for selected product
Tůma, Milan ; Hurta, Jakub (referee) ; Chlebovský, Vít (advisor)
Finding customer preferences when deciding about buying a tractor in the 201-300 horsepower category. Attributes will be gained through questionnaire survey, and will be used in the QFD method, where there will also be comparison of major competitors in a given market segment. The evaluation of tractors will also include the voice of the customer, gained from KANO model. KANO model will be second survey that will be used in this thesis. The conclusion is to build an ideal tractor structure that matches the customer's wishes.
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Identification and evaluation of customer preferences for selected product
Tůma, Milan ; Hurta, Jakub (referee) ; Chlebovský, Vít (advisor)
Finding customer preferences when deciding about buying a tractor in the 201-300 horsepower category. Attributes will be gained through questionnaire survey, and will be used in the QFD method, where there will also be comparison of major competitors in a given market segment. The evaluation of tractors will also include the voice of the customer, gained from KANO model. KANO model will be second survey that will be used in this thesis. The conclusion is to build an ideal tractor structure that matches the customer's wishes.
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The application of the QFD method in the selected organization
Vondráková, Radka ; Plášková, Alena (advisor) ; Kořánová, Helena (referee)
The aim of this Master's Thesis is to propose improvement of the process of providing selected service, specifically serving food in the AV Gastro canteen located in the University of Economics, Prague Žižkov, for customers using the method Quality Function Deployment (QFD abbreviated), converts customer requirements into measurable indicators and set improved values. The interviewing technique based on use of questionnaires in written and electronic form was used to disclose customer requirements. One step of this method is the technical competitive assessment of functional requirements, the mystery shopping method was used for this. The graphical output of this method is the set of matrices called the house of quality. Various measures including the outline of associated costs were proposed based on outputs of QFD.
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Process management in quality management system
Havel, Miroslav ; Plášková, Alena (advisor) ; Hykš, Ondřej (referee)
The aim of this diploma thesis is to analyse present internal processes in company TRIO HAVEL s.r.o. and to propose measures which will lead to optimize or redesign of these processes. To achieve this aim was used different methods and techniques of improvement. Some of those are from "New Seven Management Tools" or "Seven Quality Control Tools". Specifically those were "Afinity chart", "Flowchart" and "Pareto chart". For quality planning were used method "Quality Function Deployment" which focus on customers' requirements. Obtained information was analysed. There were designed some recommendations based on them to optimize internal processes. In the end it was said some other recommendations for continual improvement of implemented quality management system and to gain competitive advantage.
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