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Cooperation of Pilsner Urquell with Czech Olympic Committee
Müllerová, Anne-Marie ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Title: Collaboration of the Pilsner Urquell with the Czech Olympic Committee Objectives: The main object of this bachelor thesis is to suggest recommendations how to improve communication of Pilsner Urquells olympic advertising campaign on each communication channel based on the information about the cooperation between Czech Olympic committee and Pilsner Urquell and data concerning to advertising campaigns of the Pilsner Urquell. Methods: The thesis used qualitative methods of marketing research, namely semi-structured interviews with representatives of the Pilsner Urquell brand. Another part of the work was based on the analysis of secondary data, whether publicly available or provided by the company. Results: The results of the work showed that the brand uses all suitable and accessible communication channel for promoting its olympic campaingns. However, there is space for possible improvement. For example, higher promotion of their activities at the Olympic festivals through their social networks, add more fun activities for visitors in Olympic house or establish a closer relationship with one chain of supermarket and create special offer for their customers. Keywords: sport, promotion, sponsorship, image, Public Relation, marketing OBSAH 1...
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Specifics of marketing communication for the German market
Kadlecová, Eva ; Král, Petr (advisor) ; Šilhavík, Radek (referee)
This thesis deals with topic of marketing communication. Its goal is evaluate the specifics of marketing communication for the German market by comparison of Czech and German communications markets. The thesis is divided into three parts -- two theoretical and one practical part. The second theoretical part consists of literary sources dealing with issues of international marketing communication.In the practical part, is analyzed the comparison of Czech and German communication markets, the description of the country and their consumers.
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Effects of publicity on the PR selected grant programs funded by the European Union
Torhan, Michal ; Potluka, Oto (advisor) ; Varga, Tomáš (referee)
The aim of this thesis is to analyze the impact of publicity on public relations for the Operational Programme Entrepreneurship and Innovation since 2007 to 2009. For the impact analysis was used comparison of the communication tools used in each year of the current programming period 2007 - 2013 and a public research organized by the Managing Authority of OPPI and personal survey executed in cooperation with consulting firm. Result of the analysis confirms the basic hypothesis that the publicity carried out within the OPPI does not influence too much the actual number of applicants for grants. It is targeted too broadly and neither the follow-up studies nor evaluations focus on how many entities, which applied for a grant, did so on the basis of publicity, and how this publicity helped them with their applications
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