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Comparison of selected two competing television stations broadcasting from the 21st century, according to content focus and structure audience
Šmalclová, Martina ; Šoltys, Otakar (advisor) ; Géla, František (referee)
The aim of the thesis is the comparison of two selected private television channels TV Barrandov and Prima Cool primarily according to content focus and audience structure and secondarily from the point of view of media discourse and speech acts. In the first theoretical part I define fundamental concepts such as television, digitization, audience, program schedule, target group, television viewership, media discourse and speech act. Further I characterize both television channels, define their program schedule, audience and present the results of rating. In the second practical part I use to compare program schedule a method of quantitative content analysis, which aims to compare the programming schedule of both television channels, define the differences in the structure of the program and answer research questions, which stands at its beginning. To comparison audience I use the questionnaire method. At the beginning of the method is determined by research sample and subsequently the method is applied. Results of the survey will allow an extensive description of the audiences of both television channels, determine which channel is more attractive and confirm if the results of the questionnaire method correspond with publicly available results of audience or are diametrical difference. In...
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Benefits of digitizacion of television broadcasting in the diversity of programme content in the Czech republic
Fiala, Adam ; Kruml, Milan (advisor) ; Bednařík, Petr (referee)
Diploma thesis examines the form of television market in the age of digitalized terrestrial broadcasting with regard to the extent to which there can be found genre innovations, wider scale of origin countries and the placement of its own or foreign programme premieres. For this purpose, it concentrates on eight new digital channels distributed in terrestrial network; available nationwide, not monothematic and having audience share of at least around one percent. In the theoretical part, there is briefly summarized the history of the digitalization process in the Czech Republic, there are profiles of examined TV channels and thesis also presents extinct or minor digital channels shortly. For research purpose, thesis uses quantitative analysis methodology; it allows to explore larger amount of materials and achieve the general knowledge. The results consist of the comparison between the eight channels in three categories, description of the evolution of programme in the course of the time compared to the first month of broadcasting and contextual contrast using partial analysis of broadcasting of main and then only analogue available channels . The major positive aspect of the new channels is a higher degree of ambiguity genre. However, U.S. still holds important role as origin country of the programmes.
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Motion Design in the communication of TV stations
Menda, Jakub ; Krist, Antonín (advisor) ; Orlová, Lenka (referee)
The aim of the thesis is to analyse different ways of motion design utilization in communication of TV stations and to describe particularities of designing their corporate identities. The theoretical part outlines the topic of corporate identity and communication by means of mass media. The main focus is on the term of motion design mainly in connection with communication of TV stations. The practical part analyses attitudes and complete processes of TV station identity development at three particular cases: Prima Cool, ČT Art and O2 Sport. The central theme is the workflow of creative studios which is given in context of the TV station development, it's branding and communication. The practical part is based upon consultations with authors of the corporate identities. Subsequently, the findings are compared and evaluated in the conclusion.
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