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Využití moderní self-service BI technologie v praxi
Buyankhishig, Agiimaa ; Pour, Jan (advisor) ; Zajíc, Ján (referee)
Abstract This diploma thesis treats about the latest technologies in the field of self-service BI from Microsoft Corporation. The main goal of this work is to analyze the Microsoft self-service BI solutions, to describe the benefits and advantages of this technology and to show examples with real data in Microsoft self-services BI tools. To achieve the goal, the internet resources, recommended literature, and the software applications PowerPivot and PowerView (Excel 2013) are59 used. In its first part this thesis describes the basic characteristics and technology of classical BI solutions. The second part examines the actual self-service BI solution and its usability. And then analyzes the advantages and benefits compared to conventional technologies. Finally, in its last section describes self-service BI solutions, the DAX language used in PowerPivot and shows example reports with real data from banking sector. The key benefit of this diploma is the verification of the usability and advantages of self-service BI by using Microsoft self-service BI products and tools.
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Self service BI in the marketing department of a telecommunications company
Prchal, Tomáš ; Pour, Jan (advisor) ; Stecenková, Marina (referee)
This bachelor thesis describe ways of dealing with self-service business intelligence in the marketing department of a telecommunications company. The main objective of this thesis is to introduce technologies for self-service business intelligence, which are part of the program Microsoft Excel 2013 and demonstrate their potential use for the needs of the marketing department. The first part describe the theoretical side of the business intelligence with the division on the classic approach and on self-service. It is later complemented by the introduction of tools for self-service business intelligence contained in Excel. The second part is devoted to practical solutions. Firstly, dimensional model of the available data and secondly, build self-service solutions using the tools in Excel. These are the PowerPivot and Power Query, which is used primarily for the acquisition and management of source data, but also offer a basic visualization. For outputs are then used tools Power View, which allows a clear view of the required information and add-on PowerMaps, which displays the source data on a map. The output is then specific self-service solutions created according to specifications from employees of the marketing department, showing the required information through self- service tools.
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