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Marketing Mix of Selected Company
Obrtel, Gabriel ; Císek, Jan (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on assessment of actual marketing condition in ACO Industries k. s. and it contains the proposal for its improvement. The theoretical part, first, defines marketing from the most general point of view and then it passes into the definition of marketing mix and other marketing tools. Practical part contains the description of ACO Industries k. s. and its assessment using the marketing mix. It continues with the proposal of the draft measures leading to improvement of actual marketing condition.
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Marketing Mix of Selected Company
Obrtel, Gabriel ; Císek, Jan (referee) ; Schüller, David (advisor)
Bachelor thesis is focused on assessment of actual marketing condition in ACO Industries k. s. and it contains the proposal for its improvement. The theoretical part, first, defines marketing from the most general point of view and then it passes into the definition of marketing mix and other marketing tools. Practical part contains the description of ACO Industries k. s. and its assessment using the marketing mix. It continues with the proposal of the draft measures leading to improvement of actual marketing condition.
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