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Proposal of Marketing Strategy of Firm Plastika a.s.
Helíšková, Šárka ; Vrzalová, Monika (referee) ; Vrzalová, Monika (referee) ; Zich, Robert (advisor)
The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.
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Assessing the Financial Health of a Company Operating in International Environment and Proposals for Improvements
Hoang, Dieu Linh ; Petrová, Kateřina (referee) ; Zinecker, Marek (advisor)
The main goal of the thesis is to evaluate the strategic position and financial health of an international company, and to propose suggestions for improvement in problem areas. The results of the analytical part of the thesis show that the company is financially stable and has a good profitability ratio. On the other hand, some of the teams in the company are less productive due to prolonged and ineffective internal processes. Therefore, the thesis formulates suggestions which should improve the productivity of one of the main teams in the company. The basis of the suggestion is an online tool for the automation of operational management.
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Assessing the Financial Health of a Company Operating in International Environment and Proposals for Improvements
Hoang, Dieu Linh ; Petrová, Kateřina (referee) ; Zinecker, Marek (advisor)
The main goal of the thesis is to evaluate the strategic position and financial health of an international company, and to propose suggestions for improvement in problem areas. The results of the analytical part of the thesis show that the company is financially stable and has a good profitability ratio. On the other hand, some of the teams in the company are less productive due to prolonged and ineffective internal processes. Therefore, the thesis formulates suggestions which should improve the productivity of one of the main teams in the company. The basis of the suggestion is an online tool for the automation of operational management.
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Proposal of Marketing Strategy of Firm Plastika a.s.
Helíšková, Šárka ; Vrzalová, Monika (referee) ; Vrzalová, Monika (referee) ; Zich, Robert (advisor)
The topic of this thesis is to increase the competitive position of the firm Plastika a.s. with the help of creation a new marketing strategy for the next period of time. The analysis of the present marketing strategy is the base for it. The first part of this work is based on the theory. The second part introduces the company Plastika a.s.. There is carried out the analysis of the current situation which focuses on its present marketing strategy. The third suggestion part formulates the suggestion of the new marketing strategy for the next period of time which will lead to the improvement of the competitive position of the firm Plastika on the market.
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