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Strategy of Family Business Development
Veselý, Tomáš ; Šimberová, Iveta (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with a development stratégy design for family business Víno Pokorný. The first part of this thesis defines the theoretical concepts needed to be dealt with in respect of this issue. Part two contains a current state analysis of family business Víno Pokorný and the last part of this thesis presents development stratégy plans for the family business, based on the business current state analysis.
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Strategy of Family Business Development
Veselý, Tomáš ; Šimberová, Iveta (referee) ; Koráb, Vojtěch (advisor)
This diploma thesis deals with a development stratégy design for family business Víno Pokorný. The first part of this thesis defines the theoretical concepts needed to be dealt with in respect of this issue. Part two contains a current state analysis of family business Víno Pokorný and the last part of this thesis presents development stratégy plans for the family business, based on the business current state analysis.
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