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Financing of Business Activites
Grůza, Josef ; Luňáček, Jiří (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis deals with the financing of business activities. For my bachelor's thesis, I chose to focus on financing the purchase of new non-residential premises in Redcon s.r.o. The bachelor thesis is divided into three main parts. The first part is focused on the theoretical detailed description of various forms of financing and types of society, as well as on the theoretical description of the analysis. In the second part of my bachelor thesis, I will deal with various analyzes that will be applied to specific companies. The last part contains a check of the most suitable forms of financing business activities.
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Financing of Business Activites
Grůza, Josef ; Luňáček, Jiří (referee) ; Heralecký, Tomáš (advisor)
The bachelor thesis deals with the financing of business activities. For my bachelor's thesis, I chose to focus on financing the purchase of new non-residential premises in Redcon s.r.o. The bachelor thesis is divided into three main parts. The first part is focused on the theoretical detailed description of various forms of financing and types of society, as well as on the theoretical description of the analysis. In the second part of my bachelor thesis, I will deal with various analyzes that will be applied to specific companies. The last part contains a check of the most suitable forms of financing business activities.
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Optimization of Marketing Mixes in Sports Facilities
Hejdová, Anežka ; Kotáb, Jiří (advisor) ; Krpálek, Ladislav (referee)
The goal of this thesis is to optimize current marketing mixes in sports facilities. As such, this thesis will suggest appropriate optimization strategies for these mixes and recommend methods for improving marketing communication practices and service portfolios, in order that facilities may heighten their competitiveness, increase facility attendance, and enhance client satisfaction. The theoretical section of this thesis analyses marketing mixes, services, sports product, CRM, CEM, and facility environment. The practical component first presents the facility itself: a squash centre, where the analysis was done. An analysis and assessment of marketing activities of the squash centre was carried out afterwards. Quantitative forms of research, especially interviews, were used. Informal conversations were also held with the management of the squash centre. The thesis results in some recommendations for the squash centre which are applicable for sports facilities in general.
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