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Media image of party KDU-ČSL, SPOZ, Suverenity and SZ after the elections to the PS PČR 2010
Marek, Vojtěch ; Kunštát, Daniel (advisor) ; Nečas, Vlastimil (referee)
This thesis presents and analyzes the media image of political programs of parties Christian and Democratic Union - Czechoslovak People's Party, Green Party, Party of Civic Rights - Zemanovci and Sovereignty after parliamentary elections in 2010 in Czech public service media - Czech Press Agency, Czech Television and Czech Radio. In the theoretical part of the thesis are presented political party programs in the period 2010-2013, and also briefly introduced Czech public service media, their historical development or their current position in the media world. The practical part contains an analysis of textual and audiovisual content of individual media in the selected time period and focuses on the search for mentions of individual program points. Minor, but for understanding the role of public service media is an important part that compares the situation of position Czech public service media with those from another countries. The practical part then also examines the situation in the Czech world media after parliamentary elections in 2013 and if there are any consequences based on these results. Hypothesis of work - proof unevenly provided media space by Czech Press Agency, Czech Television and Czech Radio to four non-parliamentary parties that based on the results of parliamentary elections in...
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Media image of party KDU-ČSL, SPOZ, Suverenity and SZ after the elections to the PS PČR 2010
Marek, Vojtěch ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
This thesis presents and analyzes the media image of political programs of parties Christian and Democratic Union - Czechoslovak People's Party, Green Party, Party of Civic Rights - Zemanovci and Sovereignty after parliamentary elections in 2010 in programs of publice service media Czech Television and Czech Radio Political Spectrum and Twenty Minutes of Radiojournal. The theoretical part is introduced by description of the relationship between public service media and political sphere together with the different approaches to the study and exploration of public service media. There is a description of concepts of news coverage in the media public service generally as well specifically in the Czech Republic. This thesis also includes a description of management concepts of broadcasting public service media. Further more ale explained ideas of impartiality, objectivity and balance in public service media. The last area of theoretical part presented political programs of examined parties and surveyed programs. After the introduction of a methodology practical section contains a description of the results of the author's research. The final part of the thesis contains the interpretation of results and recommendations for further research.
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Election Strategy of Small Political Parties: Case Study on TOP 09, Public Affairs Party and Party of Civic Rights - Zemanovci before Czech Parliamentary Elections 2010
Kapuciánová, Aneta ; Just, Petr (advisor) ; Lebeda, Tomáš (referee)
Diploma thesis Election Strategy of Small Political Parties: Case Study on TOP 09, Public Affairs Party and Party of Civic Rights - Zemanovci before Czech Parliamentary Elections 2010 assesses the election campaign of mentioned political parties, their personal, communication and financial strategy as well as their strategy of inter-parties relations. The author assumes that the small political parties, which all of the examined ones were at the time of this research, lead the campaign in a similar way - avoiding the negative campaign, they are led by a strong and well-known personality who can attract the attention not only of the voters but also of the media, and they have a large number of supporters who sympathize with the particular political entity. The theoretical concept of the text is based on the similarity of political and economic approach of marketing - therefore the author reckons the small political parties as the nichers of the political market. They can be characterized by occupying only a small niche of the political market which is ignored by the bigger political parties for those it is place of peripheral importance. Hence the basis of electoral campaign of any small political party is delineation unoccupied part of the market. Nevertheless it is crucial to simultaneously...
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