Home > Search Results: keywords:"PPC kampaň"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Zvýšení konkurenceschopnosti ateliéru Model4You za použití nástrojů e-marketingu
 Chudíčková, Marie
The aim of this bachelor thesis is to increase the competitiveness of the selected studio by using SEO instruments. The thesis deals with a complete transformation of the current web presentation, search engine optimization and usage of online promotion using PPC campaign and social networks. In the end the effectivity of aforementioned activities was evaluated and proposals were recommended for future reference.
Detailed record
Redesign of company websites using HTML5 and CSS3 language
 Lecián, Michal ; Sklenák, Vilém (advisor) ; Hradil, Jiří (referee)
The goal of this thesis is to create a completely new version of the company websites with the removal of the shortcomings identified in the original version via questionnaire. These new websites should attract more new customers which will increase awareness of the company. HTML and CSS languages with new accepted elements and properties are described at the beginning of this work so that reader could understand their usage in the practical part of the thesis. Description of the redesign process of the webpages is covered in the next section. It is described as I proceed during the design of webpages. Webpages were created in two versions -- according to older HTML 4.01 and CSS2 standards and new HTML5 and CSS3 standards so that reader can find out process of creation webpages in the past and in these days and find out an offer of new possibilities of new standards. Description of the site structure is on the following pages with technical solution of chosen webpages. Analysis of competition is next described part of thesis in which I examine strengths and weaknesses of competitors according to predefined criteria. I focused on description of advertising campaign created in Google Adwords enabling webpages appear in the top positions in Google search engine in the last chapter. It can bring more new visitors. Better natural position in search engines was reached by using right SEO practices.
Detailed record
Internet Marketing - the effectiveness of PPC advertising campaigns
 Neugebauer, Josef ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The aim of bachelor thesis was to settle the theoretical concept of online advertising formats, among others, to distinguish different types of online advertising, and specifically to document the bases of PPC advertising. Then compare and define the current PPC systems. In the practical part of bachelor thesis describe how to create a simple PPC advertising campaigns, as well as commenting on the results achieved during the reporting period and evaluate the effectiveness of campaigns.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English