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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Transformační leadership ve vybrané firmě
 Bartlová, Dominika
The aim of bachelor thesis is determine how managers act in selected compa-ny and on the basis of this finding out to propose and realize advances according to transformational leadership which improve working and functioning in select-ed company. Theoretical part focuse on issues of leadership. In individual chapters are analysed approaches of managers and leadership. In detail is discussed con-ception of transformational leadership and case studies which dealing with trans-formational leadership are presented also. The selected company is presented in practical part. Subsequently, this part is concentrated to analysis of leaderships from the point of view of workers and employees. The analysis of leadership is based on quantitative research which is questionnaire.
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Analysis of the competitiveness of OVB Allfinanz, a.s.
 HOMOLKOVÁ, Petra
The goal of my work is to analyze the market position selected company and suggest improvement in its market position and to analyze its competitive environment. I chose the company OVB Allfinanz a.s., which operates on the Czech market for 44 years. My work consists of two parts. The first part describes the theoretical knowledge concerning strategic management and analysis, explanation of terms of competition, competitiveness and other related terms such as: generic competitive strategies, SWOT analysis and Porter's model of competitive forces. In the second part I will focus on the SWOT analysis and Porter model. I also focused on the analysis of competitors in the field of insurance brokers. The results are based on information obtained from the questionnaire survey. I also used the method of controlled interviews with successful regional group leader ProfiFP and thus I gained not only credible information about the company, but I could use my experience, when I am working for OVB. From the obtained data I proposed possible improvements for company .
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Marketing research of customer care in the field of women's underwear
 Doubková, Klára ; Horová, Olga (advisor) ; Konarovská, Helena (referee)
The bachelor thesis inquires into the customer care in the field of women's underwear and focuses primarily on helpfulness and sale skills of the staff, the specialized knowledge of the staff and the assortment of offered goods. The marketing research was based on the mystery shopping method in seven selected retail stores selling underwear. Seven independent instructed model customers participated in the mystery shopping. The research clearly shows that the staff employed in the stores is pleasant, but untrained, and the offered range of goods is definitely not able to satisfy all women. The situation is most critical in big chain stores.
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