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Feasibility study
Kučera, Adam ; Pirožek, Petr (referee) ; Marciánová, Pavla (advisor)
This thesis deals with a feasibility study of a business plan for a restaurant in Brno, which combines the concept of an American BBQ with a microbrewery. The aim of the thesis is to conduct a comprehensive study that includes an analysis of the market, competitive environment, marketing strategy, financial plan and operational plan to establish and sustain such a venture in the market. The thesis provides an overview of the opportunities and challenges associated with operating a restaurant with a brewery in Brno and provides recommendations for successfully starting a business in this area.

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