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MOBILE MARKETING IN MARKETING MANAGEMENT OF NON-PROFIT ASSOCIATION
FILIPOVÁ, Lenka
Mobile marketing is one of the youngest marketing branch. It was found out that mobile marketing was not used in any publication yet, but it can be very usefull for non profit association. For this purpose was used marketing research. 85 % of all informants knew what is DMS, 46 % have already send DMS and 65 % of all informants would be willing to download logo, wallpapers or animation in case that the fee would be used for charitable purposes . We found out other instruments of mobile marketing that can be used in non profit organization's fundraising and merchandising.
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Financing of chosen allowance organization
FOŘTOVÁ, Martina
This thesis deals with financing of the chosen allowance organization. The main goal of this work is to find out how the chosen allowance organization finances its activity and find the other possibilities of it. There is characterized the allowance organization established by municipal authorities in the first part. The theoretical part also describes foundation, the obligatory essentials and cancellation of the allowance organization. The second part is practical where is written about the chosen organization including the trading income in years 2006 {--} 2008 and financing possibilities. There are a lot of options how to acquire finance it is just about finding the way, how to do that.
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Problems confrontation of assistance dogs in Czech republic and Austria
KOCAROVÁ, Lucie
This master thesis focuses on comparison of methodical, economical and legislative aspects of the issue of assistance dogs in the Czech Republic and Austria. The work consists of a theoretical and practical part. The theoretical part focuses on assistance dogs, their classification and use. Further, breeds suitable to be used as assistance dogs are presented as well as the methods of their training. Organizations specializing in this kind of training in the Czech Republic and in Austria are listed. The practical part presents the individual organizations, including their detailed description and semi-structured interviews with their members. Based on these interviews organized into data tables, the individual questions are presented and discussed separately to facilitate orientation in the topic. Further, owing to the material provided by the responding subjects, this part brings complex views of the individual organizations. The results of the research have revealed that the legislative aspects of the issue of assistance dogs do not substantially differ in the two countries but Austria has an extra asset in the mentality of its people. The financial aspects of this issue are more promising in Austria than in the Czech Republic. Further, the research has shown that the methods of training are similar in Austria and the Czech Republic and that in both countries the training is based on positive methods.
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Group Advisory for Individuals With Disability {--} Job Clubs
ŘEHOŘKOVÁ, Jana
I have been working for more than three years in o. s. Asistence as a lecturer of group advisory meetings called Job Clubs. The objective of the presented thesis is to evaluate the importance and the key benefits of the group meetings for the clients. The thesis covers the theme of group advisory for certain job seekers with disability. The theoretical part describes the target group of individuals with physical or combined disabilities, the attitude of the society towards employment of people with disabilities, the importance of work for an individual, the issue of supported employment, group social work as well as Job Clubs. The research part of the thesis describes the qualitative research aimed at identifying and describing the benefits of Job Clubs for individuals with physical and combined disabilities in improving their employability. The research was carried out in o. s. Asistence from December 2007 to April 2008 using the structured interview methodology. Two groups of respondents were interviewed. The first one included 18 Job Club participants, the second one comprised of 6 Job Club lecturers. Information gathered in the research will be used by o. s. Asistence to improve the service. The research results underscore the importance and benefits of the group advisory for individuals with various disabilities. The thesis may also serve as a manual for future Job Club lecturers and to point out the importance of employing people with disability in the open labour market.
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Finance and accounting of allowance organizations in factual conditions of health care institutions
Šálová, Monika ; Takáčová, Hana (advisor)
Allowance organizations are included among non-profit associations whose operation, method of financing and accounting are different from other economic entities. First chapter focuses on non-profit associations, legal regulations of allowance organizations and general definition of public health care institutions. Next two chapters are devoted to financing and accounting of allowance organizations. Financial relations of allowance organizations with their founders, agenda of money funds, general system of accounting for allowance organization and selected specifics of accounting are mentioned in these chapters. Last chapter is dedicated to financing and accounting of health care institutions, including demonstration of described regularities on factual health care institution - the allowance organization Hospital Ivančice.
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