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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The first year of operation of Newsweek magazine on Czech media market
 Hrůzová, Lenka ; Osvaldová, Barbora (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis is focusing on functioning of Czech language edition of Newsweek, which started its production on local media market in November 2015 and was closed down after thirteen months in December of upcoming year 2016. The goal of publishers and editorial staff was to offer potential readers information from foreign countries under famous and licensed American brand. Aim of this thesis is to introduce beginnings and functioning of Czech Newsweek, as well as to compare it with its original model and likewise focused magazine Reportér. Content analysis of Czech Newsweek and Reportér is also a subject of interest of this bachelor thesis. Due to unexpected termination of production was researched sample extended to all published issues, in order for this text to properly reflect the process and possible reasons for stopping the circulation of this Czech licensed magazine. Theoretical findings, utilized to classify Newsweek within Czech media market in first chapter, were gained from professional publications connected to media functioning and history. Regarding to recency of this topic author used primarily internet website resources and information collected from interviews with editorial staff and publishers to complete the practical research of this thesis. For complex understanding of...
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Transformation of visual image of american presidential election in magazines Time and Newsweek
 Jakešová, Tereza ; Láb, Filip (advisor) ; Trampota, Tomáš (referee)
Diploma thesis Transformation of Visual Image of American Presidential Election in Magazines Time and Newsweek concentrates on visual depiction of topics related to the American presidential campaigns in newsweeklies between the years of 1992 and 2012. The first part of the thesis describes the development of modern political communication, political marketing and political campaigns. The following chapter is devoted to characterization of analyzed periodicals and to the current status of newsweeklies on the media market. The state of newsweeklies in the digital era is described by an example of the Newsweek magazine's current history and present. The American election system is briefly described in the end of the theroretical part of the thesis. A detailed research of visual materials dedicated to the American presidential campaigns in the Time and Newsweek magazines is carried out by the means of qualitative alalysis in the practical part of the thesis. The conclusion of the thesis evaluates the evolution of these materials between the years of 1992 and 2012 in the context of the development of the political communication and the current state of the media landscape.
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